Internet : one of main information sources

internet is increasingly developing into a source of news and information. Even now have beaten the other media except television as the primary source of national and international news. So is the survey conducted by the Pew Research Center for the People and the Press in the United States in December.

40 percent of respondents admitted that they obtain national and international news from the Internet, jumped 20 percent compared to September 2007. For the first time since the survey was held, people said that they mostly rely on the Internet as a news source, compared with a newspaper, which is only 35 percent of respondents selected. Television, still the most superior as the main source of information, which is chosen by 70 percent of respondents.

Trends in the Internet as a source of primary information applies to the young. Nearly 6 out of 10 respondents aged under 30 or rather 59%, stated that they have national and international news online. Meanwhile, the same percentage also said the television. Earlier, in September 2007, 68% said the main news source is television, the Internet compared to 34%.

Among the news of the most widely observed by the public include the financial crisis, rising fuel prices some time ago, the problem bailout, and the U.S. Presidential Election.

Shows the percentage of young people who make it big in the internet as a source of information. This is probably because they are also more active in the Internet and utilize the latest technology. In contrast to their older, perhaps more like the conservative media like television.

Now the news and information circulating on the Internet not only through the news portals only. Starting from emails, blogs to social networking sites played a big part in spreading news and information quickly. Through Twitter, for example, people can directly distribute updates in a few seconds and then immediately spread throughout the world. Then, bookmarking sites like Digg, Delicious and others also play an active role in the spread of news and information important.

So this shows that it is not possible in the next few years, Internet and television roles become equal as the main source of information. In fact, the Internet has a big chance to beat television, given the increasing trend. Estimated, with more and more Internet users around the world, the Internet's role in life will also become increasingly large

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three business options

by: Ross Taylor


There are new business opportunities available online each and every day. The internet marketplace is the largest in the world and only continues to grow. With the current state of the economy it has grown even faster as more and more people turn to it for a backup income and financial security. If you're looking to get your online career started but aren't sure exactly where to start, here are three of many popular ways to get involved.

Network marketing, also known as multi-level marketing (MLM) is a great way to get started because you can learn the ins and outs of the internet business world and generate an income while you're doing it. The way it works is that you sell the company's product and recruit new distributors to also sell the product and they do the same. You make a commission from your sales and all the sales of everyone recruited under you. There are many companies to choose from and not all of them are legitimate so it's important to do your research and choose a business that sells a valuable product, has been around for a while, boasts a duplicable marketing and training system and has strong leadership.

A second popular option is direct sales. Unlike MLM, with direct sales you do not recruit distributors and you make all the sales yourself. However, the products are usually high end and priced much higher, and you make a much larger commission. With most companies you get the product straight from the wholesaler at cost and sell it to the consumer at retail. The benefit of doing direct sales online, like with MLM, is that you can use technology to your advantage and set your system on autopilot to automatically generate orders and take customer information.

If you're not interested in getting involved with an existing online company you may want to try freelancing. Many companies, especially with so many layoffs, outsource several services to freelancers. If you have a talent or skill that businesses or people need such as writing, photography, graphic design, HR consulting or even cake decorating, you can create a website and easily become the CEO of your own personal business.

The internet is the one job market that never runs dry because it provides an open platform for you to create the career you've always dreamed of.

Source:
http://www.wealthoutcomes.com

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Find Your Target Market - Make Money Fast

If you want to know how to make money fast, the answer lies within your marketing. Promoting to anybody and everybody is not going to get the job done.Advertising and marketing will sum up the type of success your home business has. However, if you really want to make money fast, you need to find your target market.

Your target market consists of people who are interested in what you have to offer. These are people that are looking for your niche and want the product you have to offer. Although it will cut down the amount of people that see your ads, finding your target market will drastically increase your internet income.

You have probably heard before that there is no such thing as bad traffic. While this statement is true, there is such thing as wasted traffic. Promoting their business to anybody and everybody is a mistake far too many entrepreneurs make. The end result is they receive visitors who have no intention of buying anything or even staying that long.

As a result, you end up wasting several hours on marketing that is going to get you nowhere. Instead, why not focus your marketing efforts on a specific group of people? This can cut back on the amount of people you market to, but you want to make sure you still spend as much time promoting your home business opportunity as you are today.

You are probably wondering how you can go about finding your target market now that you know how to make money fast by finding your target market,. There are several different methods you can use to find that particular market to promote to.

One of the most effective methods is posting in forums. There are hundreds of forums on the internet to post in and many are geared toward specific categories or niches. This allows you to talk to people who are interested in the niche you are in. Instead of just putting up an ad, you will get the chance to actually talk to prospects and let them know who you are. This is the perfect opportunity to build relationships and gain the trust of people.

Another method you can look into is writing articles. By writing articles, you can then submit your articles to hundreds of different article directories. You will find various categories and sub-catergories within each directory that you can submit your article under. As people read your article, they can then make their way to your web site with the link you place in your resource box.

If you want to know how to make money fast on the internet, you need to begin focusing on your target market. It is a waste of your time advertising to anybody and everybody. Start finding your target market and putting your time to better use.

SOURCES

http://www.wcgem.com

WWW.wikipedia.com

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Joint Venture - websites and small local businesses

If you've done any kind of research about starting a business or helping your new business to grow, you've probably run across the term "joint venture" or "JV." A joint venture is a means of partnering with someone else for specific business reasons, such as to build upon each other's strengths or to enter into a new market. When two entities enter into a joint venture agreement, they create a whole new entity.

The term joint venture does not in fact refer to this new entity but to the reason for the partnership. Also, there are no legal limits on who can enter into a JV - anyone can, including individuals, corporations, websites and small local businesses.

The most common type of joint venture is between two large companies. They enter into them most often to break into a new or specific market. There are countries that demand any foreign interest entering their economy first enter into a JV with a native company. Still, even if it's not a prerequisite, foreign companies can greatly benefit from having an interested party located in-country. The local office can keep a better eye on the social, economic and political situations there.

Even when a JV isn't a requirement, they can give a company a great advantage - as long as they are carefully considered. Small companies often enter into joint ventures in order to take advantage of skills, management styles and even the customer bases of larger, better established companies.

Let's take an example: You run a computer sales store but don't offer computer repair services. Your customers continue to ask about these services, and you repeatedly turn them away, recommending the guy who owns the little repair shop down the street. You realize that you could both benefit by creating a business partnership and he agrees to your joint venture idea. You both benefit. You no longer turn customers away, and he gets all the business plus a cut of the profits.

Joint ventures can be a wonderful tool for business, but they can be a disaster as well if they aren't properly planned out. Successful JVs usually comprise two companies with a combination of five characteristics: 1) Persistence; 2) Creativity; 3) Negotiation Skills; 4) Client Relationship Skills and 5) Visualization Skills.

Creativity is one of the most important of these characteristics. You must be able to think outside the box to see many different ways your business could benefit from a joint venture - and all the different joint ventures your business could fit into. For more detail visit www.joint-venture-guide.com there are possibilities for just about anyone who's interested - provided that you know where and how to look for them. It's also important to be creative when explaining your plan to a potential partner - you don't want them falling asleep on you.

Persistence is particularly important when you first approach your potential partners. Small businesses have a lot going on, for more detail visit www.joint-ventures-secret.com and the owners can forget you if you're not careful. You might also have to explain what a joint venture is if they don't already know.

You need to expect a lot of negotiation with your partner while you're laying out your business plan and detailed agreement documents. You want to protect your interests, and of course your partner wants exactly the same thing. Sometimes you will disagree, and you must be willing to show determination and not give in to undesirable conditions. You must be prepared for some serious discussion.

www.jointwebventures.com

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Home Business Opportunities on the Internet - Scam or Not?

Choosing a home business opportunity on the internet may be difficult because there are so many to choose from and you may not be sure if they are legitimate or not. There are several opportunities that may help provide an income while working from home. These opportunities offer varying products and compensation plans.

The problem when seeking to start a business online is the fact that some of the opportunities claim that you can earn big money very quickly. These opportunities should be avoided. You should not spend your hard earned money on "get rich quick" schemes. Opportunities that are worthwhile getting involved in require real work to earn money.

There may be some costs when running a home business but it does not have to cost a fortune. If you want to build a business quicker, you may want to spend some money on advertising. However, if you are on a tight budget, there are several free ways to advertise also. Until there is some money coming in, using the free options may be the best thing to do.

You should check for honesty and integrity when looking into an internet business opportunity. Investigate to see how long the company has been in business. If the company claims that you will be rich within a short period of time, it is probably too good to be true. If a company suggests that you will actually have to do some work in order to earn money, their opportunity is probably a legitimate one.

There definitely IS money to be made on the internet. You just have to do your research first. Once you find a legitimate opportunity that you feel passionate about, you just have to market the website that the company may provide and get visitors to your site. Generating traffic for sales and building a list of prospects are important for the success of your business.

When you decide to start a home business, be prepared to put forth the time and effort needed to make it a successful one. Prepare a budget and a schedule and make sure to stick to them. Give yourself several months to grow your home business and start earning money. You'll be glad you did.

For more information about a legitimate business opportunity working with a company that has been in business for over 50 years, visit: http://www.myinfinitysystem.com/sparklinenterprises

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Strategies to promote and profit from your website. by JMyersNHP

So you want to sell online? Building trust in you and your website, you won't be that easy. One of the things you must do online is to get people to trust you and your online business. One of these ways is to offer invaluable information if at all possible. One thing is to offer something free. Maybe a free eBook or e-mail course or article.

Make sure it your site has the most wanted response it should always be reasonable, be measurable and should always be a good fit.

Some meeting to search engines in directories are important. The best time to do this is between Monday and Wednesday between the hours of 10:00 AM and 1:00 PM. This is the cause most people are own lunch breaks and searching the web.

Word of mouth is always the best. You can always reach as many people as you want. All it takes is you speaking to as many people as you can.

Know your visitors, could a guest book on your site and welcome people to put what they think about your site, asked for feedback. Ask them what they would like to see on your site.

Publishing a newsletter would be also a great idea. It can bring in new viewers to your site.

And you should always continue to learn more and more about ways to promote your site there me will resources on the net to help you with this. If you have affiliate programs you're a affiliated with may have some training that may help you. Don't be shy about using training material to promote your home site.

Using the strategies to help you promote your own web site and business can be a great opportunity to bring in more profits to your site.

There also a few question you should ask yourself before starting a web site if you don't have one. Do you offer content supported by affiliate programs? Which programs would you want to be affiliated with or promote? What items do you want to sell? Do you offer a date newsletter and do you make key easy for people to subscribe?

Try using some of the strategies to help better your site for you and your customers.

Remember to focus on your audience, come up with and niche and decide what your target audience is. Have an objective mine. Keep it simple and communicate clearly.

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Steps To Increase Your Website's Page Rank by Edward Magee

A great many of your visitors probably come from search engines. This is why having a good page ranking is important. On of the primary criteria used by search engines to determine this is link popularity. Link popularity is related to the number and quality of you back links to your website.

Here are some good techniques to boost your link popularity:

1. There are many article directories out there that are ranked very high on the search engines. The reason for this is that these directories are filled with web pages(articles) rich in good content. Getting your articles published in these directories will go a long way to driving traffic to your site and the great thing is they build your site's link popularity at the same time. A way to increase this is to use article submission services to submit your articles. A well executed article marketing campaign can create hundreds of links back to your site and boost your page's ranking very quickly. 2. Getting your site listed in web directories can provide links back to your site for free. Try to find the highest-ranking web directories and make sure your site shows up under the right categories. 3. Blogging is another great way to get links to your site that does not cost anything. Blogs have become very popular with search engines of late. Post at least a few times per week to make sure your content is fresh for the next time a search engines looks at the blog site. Posting comments on other blogs will attract attention to other bloggers who many do you a favor and link back to your blog.

These techniques all work if you work them. Getting a high-ranking website will not happen overnight, but if you apply these and other strategies soon you website will enjoy a high volume of targeted traffic from the search engines.

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Six Simple Ways to Explode Your Affiliate Profits by Eric Kreman

Affiliate marketing over the years has become increasingly competitive, it is still one of the best ways to make money online but in order to be successful you need to start playing it smart and start practicing some common sense. There are a few simple but powerful steps you can take as an affiliate marketer that can double or triple the amount of money you're making from Affiliate Marketing.

1) First of all DO NOT go overboard with affiliate links. Too many new affiliates make the mistake of adding stuffing their pages with affiliate links and then wonder why their links aren't converting and why their traffic eventually disappears. Too many affiliate links can confuse your visitors, make you seem pushy and hurts your credibility. Instead of boosting your profits you are actually driving your customers away.

2) Promote quality products, don't just promote a product you don't know anything about just because you're getting paid. Doing so will hurt your credibility and your profits, so suggest products that you have tried or that come from good solid companies. Remember if the visitor you referred asks for a refund, you will not get that commission. If you have to lie about a product to make a sale, then you should look at other products you can promote.

3) Only promote products that are related to the topic of interest. For example, if your website is about golf don't promote an affiliate program about guitars because they are completely unrelated. Links to unrelated products usually confuse or annoy your visitor and very rarely convert to sales.

4) Don't treat your visitors as a big dollar sign. Don't just make a sale ... add value to the visitor and give them a reason to trust you. Your goal is to have your visitor click on your link and ultimately make a purchase. So you want your visitors to look at your site as a value-added destination which provides useful information about the product or topic. Give your visitors the best advice you can and they will reward in return.

5) Choose affiliate partners that offer long term cookies. A cookie is a method that allows the affiliate's site to know when a visitor was referred by your site. Also with cookies, the visitor doesn't have to buy something right away. A 30 day cookie for example means that if a visitor that clicks on your affiliate links today doesn't but doesn't buy anything can come back to the affiliate's site and make a purchase anytime during the next 30 days and you will still be paid a commission. Normally you want programs that offer cookies of at least 30 days; however 90-day cookies are even better.

6) Whenever possible try to link directly to the product page and not the main page of your affiliate's site. When a visitor clicks on your link, you want him or her to make a purchase as soon as possible. Ideally, you want to give the visitor as little time to change their mind about a purchase as possible and that includes having to try to find the product page after having clicked on your link

By linking directly to the product page, you will increase the chances of the visitor buying the product. This tactic alone can dramatically boost your sales (and ultimately commission).

You'll be amazed at how these simple guidelines can dramatically boost your sales putting more money in your wallet.

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Writing Articles For Affiliate Programs

Why write articles

Writing articles can make your affiliate pages unique and drive more traffic from the major search engines, resulting in more sales.

In some instances the merchant's affiliate program may not provide you with more than a banner and a few text links.

If your traffic levels are low than this will not do much to drive traffic to your affiliate links.

If the merchant does provide you with content then this can be viewed by search engines as duplicate material depending on how many affiliates are promoting the same product with that content.

Beginning Your Article

First begin by reading all the information on the merchant's site about the affiliate program, if you are not already familiar with the product.

It is very important that you learn what it is that you are offering to your customers such as,product features,capabilities,limitations and specifications.

Many merchants will include these details with the description.

Researching your article

Use one of the many free or paid keyword suggestion tools to build your list of niche keywords.

Google Adwords, Digitalpoint and CBtrends all have really useful keyword tools which are free. Experimenting will help you discover search trends.

Testing these keywords in major search engine will give you a sense market saturation and competition.

Include Keywords In your Article

When writing for search engines your article should be keyword rich. Include long tail keyword phrases in your article title and subcategories. Product specific keyword phrases will help drive targeted traffic from search engines to your specific niche.

What to include in your article

Creating an outline will help you organize your article and supporting subcategories sequence.

Including descriptive keywords such as, size, color and dimensions in your article will further help drive targeted visitors to your site.

Helping your visitors solve a problem

When promoting affiliate programs through article writing, bring attention to product features that will help your visitors resolve a problem.

Use examples and illustrations of how these features can be applied in real life situations.

If your product is easy to use, then bring attention to why you believe it is better than similar products.

Ways to emphasize product features

Use bullet points, numbering or italics when writing articles to emphasize and bring attention to helpful product features.

Free content

Articles provide free instant content for ezines,newsletters and website publishers. This free content is used to optimize and attract free search engine traffic.

Submitting to article directories

There are countless popular free article directories, where your can submit your article for publication. Arcanaweb publishes a list of many popular directories. These directories allow anyone to reprint the article as long as the resource box is included at the end of the article.

Read and follow the guidelines before submitting your articles

Do not include affiliate links in your article or resource box.

This may cause your article to be rejected by the directory.

Do not plagiarize another writers material.

Resource box and backlinks

Writing articles can increase the number of one way links or backlinks to your site.

Included at the end of every article is a resource box,where you can include a brief bio and link back to your site.

Free article directories

Free article directories will allow you submit content but you are not paid for your article. Goarticles,Isnare and Articledashboard are among some of the large high traffic free article repositories.

Article distribution and submission services

Article distribution services will submit your article for a fee to article directories,ezines,newsletters,article email groups, social bookmarking and article announcement sites.

Article submission software

Article submission software such as Artemis Lite and Article Submitter 2.2 are free and may expedite the process once your are registered. You will need to do a manual submission for sites using an access code.

Paid article directories

These directories will pay you for writing articles or reviews.

Compensation may be in the form of revenue share or per word.

Paid to write reviews

In addition to getting paid for writing articles, reviews can be another avenue to earn extra income. Review rates can range anywhere from $2.00 to $200.00.

Reviewme, Reviewstream, Softwarejudge and Epinions are just a few of the popular paid to review sites that can put extra cash in your pocket.

You can also earn money with your clickbank id at Reviewsarena for up to 60 days.

Paid to blog

Writing blogs are yet another alternative for earning extra income.

Payperpost and Smorty are blog sites that pay weekly and compensation may range anywhere from $5 to $100. In some cases, you may be able to negotiate a price with the advertiser.

In conclusion

Do your research before writing an article,use targeted keywords on affiliate product landing pages. Submit to high ranking article directories to increase the number of quality backlinks. Check site stats for increase traffic levels. Test and improve your writing skills by reading writing tutorials and ebooks. Learn from mistakes and continue writing articles.

About The Author
Nick Kaplan internet marketeer and writer provides useful resources and products for internet visitors. Covering a broad range of topics from affiliating marketing tools, publishing articles from experts in the field of health,automotive, finance and more.

http://www.car-sales-parts-rentals-insurance.com/articlewritingtools.htm

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How To Write A Good E-mail for Business

How To Write A Good E-mail Subject Lines That Works?

Here are the 5 tips:

1. Ask a question. One of the best ways to get a reader's attention is to ask a question. But like a trial lawyer questioning a witness on the stand, make sure it'll get you the response you're looking for. "What's the best way to grow your business?" is a great subject line for business owners. After all, what business owner wouldn't want to grow his or her business? Or let's say you run a health club. An e-mail with the subject line, "How can you lose 5 pounds in one month?" would certainly be compelling. It's important your question be relevant to your audience.

2. Be a tease. A clever subject line can be enticing. When it's done right, reader curiosity is piqued. They want to know more--and they'll open your e-mail. Writing a teaser-style subject line requires some creativity, and your content needs to deliver. A company that sells high-definition TVs could use the subject line, "You're not going to believe your eyes" as a teaser to introduce a new addition to their product line.

3. Tell it like it is. Often, what works best is to say exactly what you want your reader to know. Examples of this straightforward approach are, "Sale on all sweaters this weekend," "Master jazz pianist plays live this Friday" and "The seven secrets of a profitable business." This just-the-facts approach works especially well when you can appeal directly to your audience's interests. It's also the best approach to use when you send a newsletter.

4. Remember "WIIFM". When a person gets your e-mail, the first thing they consider is "what's in it for me?" They have a decision to make. Do they open your e-mail, leave it for later or delete it? If there isn't something about the subject line that lets them know why it's worth their precious time to see what's inside, then the choice will be clear. Keep WIIFM in mind when creating every aspect of your e-mails, including the offer, content, images--and most definitely the subject line. It's all about them. They know that; just make sure you know it, too.

5. Get personal. The more you can make each contact feel you're speaking directly to them, the more effective your communication will be. Whatever style of subject line you use, you can make it personal by using the word "you." Professional copywriters know the secret of using this powerful little word. Just look at the advertisements, mail and e-mail you receive. A few examples are, "Find the right swimsuit for you," "You can save 50 percent on travel," and "You'd look phenomenal in a custom-tailored suit." "You" is ideal, but "your" works too.

6. Not sure which approach is right for you? Try them all, and then show a friend or colleague to get their feedback. Pick the one you believe will be most effective for your audience. Whichever approach you choose, it's always worth spending the time and effort to write a great subject line. Because if your readers don't open your e-mail, they'll never have the chance to read the important message you've created for them inside.

Topic 2 ~ Increase Click-Through Rate (CTR) ~

How to Increased Click-Through Rate (CTR)?

Here are some guidelines:

1. Include a feature, a benefit, and an advantage in the opening. This needs to be used in a subtle way, but in the opening you're really doing a small marketing job for this issue of your email newsletter. Highlight an article or two that are important, explain what you're providing the readers that they won't get elsewhere, and tell them what the benefit will be. A great example is something like "Nokia and Sprint announced second quarter earnings today. Learn what our Wireless Week experts say about the results, and what effect you can expect them to have on the industry at large."

2. Put the email newsletter in the context of your readers' day. This goes hand in hand with the last point. Your readers are busy, and if you can make a compelling case for why they should stop what they are doing and take a few minutes now to read your email newsletter, you'll get them in. We recommend editors reference important events, upcoming trade shows, or other things that say to the reader "You will find it worthwhile to stop and read this email newsletter now, because the information in it will help you stay on top of your business."

3. Keep it fresh. Don't craft a "perfect paragraph" and use it issue after issue after issue. One of the keys to success is to keep the copy fresh and highlight items in that issue of the email newsletter. If you use the same generic language repeatedly, people will stop reading it and it'll be a waste of your time.

4. Keep it short. This is critical. We recommend no more than two to three sentences -- just enough to get them interested and pull them in to read the rest of your email newsletter.

Try it out and see the results! This is just one of the simple things you can do to engage your reader and optimize your CTR.

Topic 3 ~ Killer Email Sales Letter ~

How to Write Killer Email Sales Letter That Get Results?

Here are what we've found works best. Use these tips properly and your results will skyrocket.

1. Your email "from" sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand image.

2. Send emails only when you have something to say that will benefit the reader. No fluff. No filler. You must be relevant. If you can't be, don't send an email until you have something beneficial to say.

3. Start your emails with the specific benefit the reader can get from your message. You have no more than 3 seconds to pass the crucial "what's in it for me?" test.

4. The copywriting tone and language should be personal and conversational, instead of stuffy and "corporate".

5. Make a specific offer to the reader and, if possible, include a short deadline by which he must respond to get it.

6. Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.

7. Test your subject lines and offers on small segments of your list before you send the email to your entire list.

8. Include "Email this to a friend" service in all your communications for pass along and viral marketing.

Topic 4 ~ Good Call-to-Action ~

Get More Clicks With a Good Call-to-Action!

The call-to-action is a determining factor of your click-through rate. It is an important component of your email copy because it answers three important questions for the recipient. They are:

1. What you want them to do

2. Why they should do it, and

3. How to take that next step.

Whatever action you want your recipients to take, you can make it happen more often with a good call-to-action. First, decide what you want them to do:

1. Buy something

2. Sign up for a service

3. Fill out a form

4. Read an article or get more information

5. Visit your website or store

6. Make an appointment

Etc…

Then, make sure you incorporate these 6 characteristics to get the results you're looking for. Make your call-to action:

1. Visible - People read, react, make decisions and take action differently. Some make decisions right away ("You had me at hello.") and some need more details ("I'm from Missouri."). Place call-to-action links in the beginning, middle and end of the email so that recipients can click whenever they are ready.

2. Clear - Stick to simple words, short phrases, bulleted benefits and paragraphs of 1-3 short sentences. Include appropriate graphics and cut the clutter by making effective use of white space.

3. Compelling - Use action-oriented verbs and phrases: "buy now," "call today," "save" and so on.

4. Rewarding - Offer an incentive or reward for action. For example, "Act now and also receives...," or "the First 100 respondents will be entered into a raffle to win..." The giveaway, or prize, you choose should be closely related to your product or service. That way, you will be targeting customers who are interested in what you have to offer, not just the latest gadget.

5. Urgent - The longer an email sits in an inbox, the less likely it is to be acted on. Create a sense of urgency to get a more immediate response. Try limiting the offer to a specific time period, to the "first 50 customers," "while supplies last," etc.

6. Direct - Your call-to-action links should go to the appropriate page on your website with more details on the specific product or service you're promoting. If you don't have a website, the call-to-action might be store locations to visit or a number to call for an appointment.

Keep in mind that, in addition to repeating your call-to-action, you can vary your call-to-action to appeal to different types of buyers (and to fit your sales cycle). For example: "Click here to buy now" will naturally work better with loyal customers. The softer, "Click here to learn more" may be better for newer prospects.

Topic 5 ~ Avoid Common Pitfalls ~

Read Your Email Message Backwards to Avoid Common Pitfalls

Here are some common problems to look out for:

1. Misspelled words - It's a good idea to spell-check a document, but it's not enough. A spell checker won't catch every error.

2. Wrong word used - This is why a spell checker isn't enough. A spell checker will only flag words it doesn't recognize. It can't tell if a legitimate word is used incorrectly. Some words commonly confused: accept, except; your, you're; then, than; there, their, they're; cite, site, sight; lay, lie; loose, loosen, lose. Also, look out for a missing "r" in the word "your." It's easy to overlook a sentence such as "Visit our Web site now to receive you free copy."

3. Grammar error - Again, if you know you're not a good writer, have someone else check your writing for grammatical errors. Mistakes make you look bad.

4. Punctuation error - This is another area where you'll benefit from a review by someone who knows their stuff. If you're determined to do it yourself, purchase a good grammar or style book. One of the most common punctuation problems: Too many stupid commas!

5. Vague or confusing statement - Make sure every sentence is crystal-clear. You don't want your promotional message to raise more questions than it answers.

6. Illogical statement - Read over what you have written slowly. At the end of each paragraph, ask yourself: "Did that make sense?" Rewrite so that it does.

Topic 6 ~ Frequency of Sending Emails ~

How Often (Frequency) Should You Send Email?

There's no quick answer to the frequency question. It depends on the goals for your email and the type of content you send. Some rough guidelines:

1. Mail at least once a month. Mail less often than this, and you risk being forgotten by recipients. Monthly is the bare minimum if you want to keep your brand or company name top of mind (a common email goal).

2. Let content be your guide. Look at what you provide readers and you'll get a feel for proper frequency. Analyze how often the information changes and how quickly readers must receive it to act on it.

3. Work within your resources. A daily email requires many more resources than a monthly. Better a well-done monthly email than shoddy weekly or daily. It's recommended to start with a monthly. Once that's going smoothly, they can think about moving to weekly. You need to walk before you can run!

4. Watch for trends. Declining response, open, and click-through rates can be signs of list fatigue. Though some decrease is normal, watch carefully and cut back frequency if you see a problem. Don't assume if the unsubscribe rate is stable you're OK. Many people prefer to forward email directly to their delete folder rather than unsubscribe.

Topic 7 ~ Understanding Spam Filters ~

Understanding Spam Filters to Avoid Your Emails Get Junked!

If you send email campaigns long enough, you will inevitably run into spam filter issues. On average, you can expect 10-20% of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. Unfortunately, there is no quick fix. If you want to avoid getting your emails junked by spam filters, you have to understand how they work.

Generally speaking, spam filters look at a long list of criteria to judge whether or not your email is junk. For example, they might look for spammy phrases like "CLICK HERE!" or "FREE! BUY NOW!". They'll assign points each time they see one of those phrases. Certain criteria get more points than others. Here's a sample of criteria from Spam Assassin, one of the most popular spam filters out there:

• Talks about lots of money (.193 points)

• Describes some sort of breakthrough (.232 points)

• Looks like mortgage pitch (.297 points)

• Contains urgent matter (.288 points)

• Money back guarantee (2.051 points)

• Why Pay More? (1.249 points)

It's easy to use "spammy" keywords in your email without even knowing it. Here are some common ways marketers unwittingly trigger spam filters with their campaigns:

1. Using spammy phrases, like "Click here!" or "Once in a lifetime opportunity!" too many times in your email. Sometimes, you can't avoid phrases like "FREE SHIPPING!" but use them sparingly, and don't do anything else risky.

2. Going crazy with exclamation points!!!!!!

3. USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL

4. Coloring their fonts bright red, or green

5. Coding sloppy HTML (such as by converting a Microsoft Word file to HTML)

6. Creating an HTML email that's nothing but one big image, with no text (since spam filters can't read images, they assume you're a spammer that's trying to trick 'em)

7. Using the word "Test" in the subject line (agencies run into this all the time, when sending drafts to clients for approval)

Topic 8 ~ Why Email Marketing Does not Work? ~

If Your Email Marketing Does not Work, Think Again Why?

Before you arrive at the faulty conclusion that email marketing doesn't work, let’s look at this from a different perspective for a moment that would make your emails ineffective.

First there's what you are writing in the body of the email. If this is your first attempt to get in touch with a prospect, what are you putting in the email? A dissertation? If it's longer than one or two paragraphs, it's too long. Look at your emails like an initial cold call. You need to laser in and deliver a compelling opening statement that's going to grab their interest and stimulate a conversation. Because there's no one to cut you off in an email or stop you from persistent pontification, people have tendency to ramble on and on in an email, giving the prospect the life story of the product or service they want them to consider. Keep it short and focus on the one or two benefits, opening up the opportunity to have a dialogue. That's it.

Second, are you sending attachments in the first email? No attachments! It's hard enough sending an unsolicited email to a prospect. Now you're adding more barriers and increasing the chances of your email winding up in their spam box or junk email folder. Some people have filters on their email that if an attachment is sent it automatically gets deleted. No attachment until that information in the attachment is solicited by the person.

Third, html or text? Once again, with all the email filters people use today, you will increase your odds by sending a text message only rather than trying to get fancy with formatting, graphics and pictures. The prospect really doesn't care about how beautiful your email looks; they care about the core message. Besides, they will never even get a chance to see your beautiful masterpiece in an html email if it's winding up in the trash.

Finally, you are using way too many spam words. As mentioned, the biggest enemy to email marketing or selling via email is the additional security that companies and individuals have on their network or computer. As such, the specific words you are using in the body of the email can be the culprit who is sending your email directly into the trash or spam box. In other words, you are using words that are often identified is spam and in turn, you email is getting flagged and deleted. Not even eye contact! The prospect is not getting a chance to, at the very least, see your email let alone read it and have a chance to respond accordingly.

Ending ~ Please Forward ~

Feel Free To Forward This E-Book To Your Friends!

Thank you for reading this e-book on “How to Make Email Marketing Works for Your Business”. This e-book provides useful guides on email marketing, and helps e-marketers to avoid several pitfalls in email marketing.

We hope you may regard this e-book as a book of guidance and that we can help you in your e-marketing effort.

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