BUSINESS ZONE

iPod Nano 5th Generation and the features

2009-11-06T16:10:00.000-08:00

iPod nano has been entered into the 5th generation. The new version is iPod nano, now has a number of audio-video features that are categorized as complete. Besides this iPod can also be used for recording video.

On occasion this time We Trying 5th generation iPod nano is. IPod nano at a glance it does not differ from previous versions in terms of appearance. However, when observed more closely, this iPod has a screen more relieved than his elder brother, namely equal to 2.2 inches.

But unlike his brother, the iPod nano now has a camera lens behind the screen. This lens is one with an aluminum body wrapped in the body of a young iPod. Also other parts of the body design seems not to show a significant change.

When viewed on the display there are several new menu, such as radio, video camera, and fitness in the extras.

FM radio

Apple finally buried a radio in the iPod nano. Simple and elegant, like a character who always carried Apple, so the form of FM radio display on this iPod. With forms like the classic radio show, Apple is also completing his radio with RDS system.

This system can identify the song information display, artist, and album on a radio frequency that plays the song. Just like several other players, Apple also enabling the earphones as the radio antenna. For some users who have poor-quality earphones, just get ready for the radio signal is bad.

Video cameras strange

With a VGA camera with a resolution up to 640x480, the video iPod nano can even reach 30 fps. As a result the quality of the resulting image did not seem broken. Features that deserve more proud of is the existence of 15 types of preset special effects unique video, such as the cyborg (style of eye effect Robocop), Kaleido, motion blur, Mirror, Light Tunnel, Dent, Stretch and so on.

When tried to record a video, there seems awkward with this camera lens position. Position is located in the lower right uncomfortable held. When held with one hand, the lenses covered with palms, and the picture becomes dark.

In addition there is a bit disappointing feature of the camera image. My new iPod nano is it can not be used for photos ria. It turned out that the lens is planted in the body of the iPod nano is only enabled for video recording.

Features 'iPod nano fat burner'

iPod nano can become friends for users who like exercise habits. Whether for athletes, or users who simply want to 'burn' fat on his body.

Pedometer Section located in the menu Extras> Fitness can calculate our steps when walking or running, and also calculates how many calories of fat that have been 'burned' from our body.

When using this Pedometer, we also use other features such as playing a collection of favorite songs, listen to the radio, or run the stopwatch. Operation is very easy, just simply press the middle button to start or stop the Pedometer.

Conclusion for iPod Nano 5th Generation review:

iPod is basically carrying the complete feature. Not to mention with the Genius feature Mix. Like a personal DJ, this feature will automatically create a mix of songs from the user's iTunes collection that would sound good in a circuit.

For voice quality problems, the iPod can not be doubted. With a capacity of 8GB and 16GB, 5th generation iPod nano is capable of storing around 2000 songs and 4000 (128-Kbps AAC) fruit. Or for the duration of a video store about 8 hours-16 hours.

Basically, the iPod has a design 'cheerful', lightweight and solid body can be the right choice for adolescents or children, as well as intimate chum for athletes. Unfortunately the iPod nano has a shortage of innovation in the video lens. A device with this 9 color choices range dibanderol USD 149 (8GB) and U.S. $ 179 (16GB).

Pros:
+ There are FM radio, genius mixes, pedometer, relieved screen, built-in speaker and voice recording.
+ Having a video recorder with a unique presets.

Disadvantages:
- Position the lens out of place
- The camera can not be used to take photos

Blackberry Onyx Review

2009-11-05T08:38:00.000-08:00

Bold2 aka Onyx is a phone that he is better in terms of features, specifications, design, and performance than previous generations. Phone body is much smaller than Bold, almost as big as Javelin, but with a heavy weight of 122 grams which is more robust.

Onyx wrapped in dark chrome and the back side of a kind leather wrapped, also use the navigation trackpad like Gemini. Although no longer use a trackball like the Bold, distinctive soft keyboard previous generation still adopted into this phone.

The phone dimensions 2.36 x 4.29 x 0.56 inches It supports 3G and HSDPA networks. BlackBerry Onyx 624 MHz processor, equipped with 256 MB of flash memory, built-in GPS, Wi-Fi, 3.2 megapixel camera, and a sharper screen measuring 2.4 inches and 480 x 360 resolution.

That distinguishes it from previous variants, Onyx has integrated BlackBerry OS 5.0, which is able to offer email and calendar experience is much better, and have the JavaScript and CSS faster.

For multimedia features, the same as the previous variants, the BlackBerry 9700 is also capable of playing music up to 38 hours non-stop, video, images, and supports the BlackBerry Desktop Manager, both for PC and Mac, as well as BlackBerry Media Sync for iTunes synchronization and Windows Media Player.

These features more complete after RIM pin jack 3.5 mm stereo headset. Enabled devices in 1500 mAh battery is operating at a frequency combination of UMTS / HSDPA and quad-band EDGE / GPRS / GSM frequency bands and 2100/1900/850/800 MHz and 2100/1700/900 MHz.

Weekly Review Forex GBP/USD - October 26 to 31

2009-11-03T04:39:00.000-08:00

Trade currency pair GBP / USD which has been going on this week (October 26 to 31) indicates the occurrence of pemguatan Sterling U.S. Dollar. After opening in the range of 1.6269 in early trading week, as a result of the closure of Sterling was trading up around 147 points or about 0.90% against the U.S. dollar and closed at 1.6416 range.

Sterling gains related to the improvement in some indicators of the real sector of the country. One of them is yingkat harag housing in the UK to record an increase, leading to hopes that the sector began to recover.

Sterling argued in general is still vulnerable to the U.S. dollar and likely unstable, associated with the plan of setting interest rates by the Bank of England and the release of data by the NIESR GDP estimates.

As for the trade in the next week (November 2 to 7), normal range trading GBP / USD per week is expected to have a support level at 1.6242 and the range of resistance level at 1.6596 range.

The movement of the currency pair is expected to be influenced by several economic data releases include the: Halifax HPI m / m, Manufacturing PMI, PMI Construction, Nationwide Consumer Confidence, Services PMI, Manufacturing Production m / m, the MPC Rate Statement, NIESR GDP Estimate, PPI Input m / mdan G20 Meetings.

Internet : one of main information sources

2009-10-23T20:19:00.000-07:00

internet is increasingly developing into a source of news and information. Even now have beaten the other media except television as the primary source of national and international news. So is the survey conducted by the Pew Research Center for the People and the Press in the United States in December.

40 percent of respondents admitted that they obtain national and international news from the Internet, jumped 20 percent compared to September 2007. For the first time since the survey was held, people said that they mostly rely on the Internet as a news source, compared with a newspaper, which is only 35 percent of respondents selected. Television, still the most superior as the main source of information, which is chosen by 70 percent of respondents.

Trends in the Internet as a source of primary information applies to the young. Nearly 6 out of 10 respondents aged under 30 or rather 59%, stated that they have national and international news online. Meanwhile, the same percentage also said the television. Earlier, in September 2007, 68% said the main news source is television, the Internet compared to 34%.

Among the news of the most widely observed by the public include the financial crisis, rising fuel prices some time ago, the problem bailout, and the U.S. Presidential Election.

Shows the percentage of young people who make it big in the internet as a source of information. This is probably because they are also more active in the Internet and utilize the latest technology. In contrast to their older, perhaps more like the conservative media like television.

Now the news and information circulating on the Internet not only through the news portals only. Starting from emails, blogs to social networking sites played a big part in spreading news and information quickly. Through Twitter, for example, people can directly distribute updates in a few seconds and then immediately spread throughout the world. Then, bookmarking sites like Digg, Delicious and others also play an active role in the spread of news and information important.

So this shows that it is not possible in the next few years, Internet and television roles become equal as the main source of information. In fact, the Internet has a big chance to beat television, given the increasing trend. Estimated, with more and more Internet users around the world, the Internet's role in life will also become increasingly large

Why Google Sacrifice 6 Service?

2009-10-23T19:29:00.000-07:00

Internet giant, Google, also became one of the victims of the economic crisis now engulfing the world. After announcing that they will do layoffs to 100 people and closed some branches. Google also decided to lay off six of their services. 6 service include Dodgeball, Google Catalog Search, Google Mashup Editor, Google Notebook, and Jaiku. One more, Google will remove the ability of users to upload videos on Google Video. This step for efficiency but also for the sake of focus.

Dodgeball
Dodgeball is a service which allows users to convey a message to his friends when he was located at a location close to them, so that might be arranged a meeting. However, this service is only useful if the user's friends are listed in Dodgeball.

Dodgeball was acquired by Google in 2005, but unfortunately not much cared for Google with serious consequences in the year 2007 the two founders of Dodgeball quit Google.

Google Catalog Search
Google Catalog Search, launched in 2001 is a Google service that allows users to search for various product catalogs. However, this service was not too popular. Even so, the technology developed for the Google Catalog is the basis of the Google Book Search

Google Mashup Editor
Google Mashup Editor is a set of tools that allows developers to create web applications and combine them with other Google services like Google Maps and Google Base. Google Mashup Editor is currently in closed beta testing phase. The possibility of this service is stopped because most of the functions already available in the Google App Engine. Thus, the Google Mashup Editor users can switch to Google App Engine.

Google Notebook
Google Notebook, which is similar to Google Docs just more simple, would not be dismissed completely. It's just that, Google will continue its development and there will be no features that increase. This service will be maintained, especially since a lot of users. The reason for this development does not proceed is because Google has other services that offer seruipa functions, such as Google Docs, SearchWiki, Tasks Gmail and Google Bookmarks. However, many argue that these services have not really match the Google Notebook.

Jaiku
Jaiku, which is social networking with a fate similar to Dodgeball, which is less developed post-acquisition. Jaiku shape similar to Twitter, which is a micro-blogging service, but has other advantages such as can import feeds from other services. Google acquired Jaiku in October 2007, but then Google closed the registration for new accounts. In the future, Jaiku will not shut down completely, but uses code that will be open source and entered into the Google Code.

Google Video
Google Video service also will not close completely, but only the possibility the user to upload a new video. Moreover, Google now has a Youtube that much more popular. Google this step simply because they want the focus to the search engines, thus helping users to find videos that they want, such as Google expressed in this blog.

In focus, sometimes we need to sacrifice some things that may deviate from the intended focus. That's what Google is doing now. Just Google it seems necessary to better listen to customers, because Google Notebook was so popular and caused many to lose.

Weekly Review Forex GBP/USD

2009-10-19T23:45:00.000-07:00

Trade currency pair GBP / USD which has been going on this week (October 12 to 17) indicates the occurrence of a significant strengthening of sterling against the U.S. Dollar. After opening in the range of 1.5846 in early trading week, as a result of the closure of Sterling trade has risen sharply around 506 points or about 3.19% against the U.S. dollar and closed at 1.6352 range.

As for the trade in this week (October 19 to 24), normal range trading GBP / USD per week is expected to have a support level at 1.5906 and the range of resistance level at 1.6598 range.

Market participants expressed quite optimistic that the UK will soon be out of the recession in the third quarter. And estimated an emergency monetary policy in the form of asset purchase program can be delayed temporarily.

The movement of the currency pair is expected to be influenced by several economic data releases include are: Rightmove HPI m / m, Public Sector Net Borrowing, BOE Speak Gov. King, CBI Industrial Order Expectations, Retail Sales m / m, preliminary GDP q / q.

Countries with the Biggest Economic Gaps

2009-10-18T03:48:00.000-07:00

As we all know that the level of economic equality become a socioeconomic reality that happened many countries. This is what the basis for UNDP to conduct research on the countries assessed to have the largest gap of economic disparities in the world. In determining the assessment of the countries that enter into these categories, based on the consideration of the UNDP to measure the Gini coefficient. Where the coefficient of aggregate inequality is measured starting from zero up to a level based on the spread of economic inequality.

Hong Kong and Singapore First and Second Ranks

The sidelines of the number of appreciation for the economic growth in both countries, apparently did not fully deliver positive news. Based on data derived from the UNDP survey, Hong Kong is ranked first as the country has the world's largest economic gap. Gini coefficient values recorded by the survey at the level of 43.4 points. With the spread of income between the rich by 34.9 points and poor by 2 points. The high economic growth is reflected in developments in various sectors including real estate and exports become a mainstay of Hong Kong so far does not seem to be enjoyed by the people of Hong Kong. Problematic developed countries apparently being hit Hong Kong today.

The second country after Hong Kong which have the predicate as a country with the largest economic gap occupied by Singapore. One of countries have positive growth after a hit by the global economic crisis has recorded scores for the Gini coefficient of 42.5 points. Meanwhile, the poor distribution has a score of 1.9 and a score for the community with the economic level of the upper class or the rich having a score of 32.8. Results that have been surveyed by the UNDP berbading apparently negative economic growth of countries where trade is in the third quarter and an increase of 14.5%.

United States in the Third Rank

The world's largest industrialized nations the U.S. is apparently not lost on the rows into a country that has the largest gap of economic disparities in the world is USA. State led by Barrack Obama has recorded in the third sequence in which the Gini coefficient score of 40.8 points gained, with the spread between the poor is worth 1.9 points and the value for distribution of rich people have a value of 29.9. The position of the U.S. experienced worse when compared with the results of a survey conducted by UNDP in the last year, where the U.S. could be in position 5.

The impact of the economic crisis is predicted to continue until next year where it will surely affect the economy of middle-class people down a very Sanat hit and is also expected to further increase the quantity of poor people in the U.S..

Other industrialized nations belonging to the survey conducted by the UNDP is the United Kingdom that entered into the 7th position with a value of the Gini coefficient by 36 points. Gini coefficient values of poor people as much as 2.1 points was recorded, whereas for rich people as much as 28.5.

Other Asian countries into Japan this survey is located at position 27 with a score of 24.9 for the Gini coefficient points. Comparison of the Gini coefficient of poor people in Japan was recorded at 4.8 points, while the Gini coefficient for the rich people in Japan worth 21.7 points.

Weekly review GBP/USD - 11 October 2009

2009-10-11T06:17:00.000-07:00

Trade currency pair GBP / USD which has been going on this week (October 5 to 10) shows the weakening of sterling against the U.S. Dollar. After opening in the range of 1.5930 in early trading week, as a result of the closure of Sterling was trading down around -86 points, or about -0.54% against the U.S. dollar and closed at 1.5844 range.

Sterling weakened this tendency is thought to be the impact of British concerns that the economy was still too weak. So that monetary easing is required either by the suspension of ZIRP (zero interest rate policy) and also the asset purchase program, even though the threat of rising inflation.

GBP/USD Signal Profit

I want to suggests that the pressure on sterling is expected to find support 1.5800an area. Technical possibility of defensive patterns of pair GBP / USD is greater if the support area can not be penetrated.

Letter BOE Inflation is estimated to provide a significant effect of pair GBP / USD at the next week. As for the trade in the next week (October 12 to 17), normal range trading GBP / USD per week is expected to have a support level at 1.5739 and the range of resistance level at 1.6034 range.

The movement of the currency pair on October 12 to 17 is expected to be influenced by several economic data releases include are: BRC Retail Sales Monitor y / y, RICS House Price Balance, RPI y / y, BOE Inflation Letter, claimant Change Count, and Average Earnings Index 3m / y .

How to deal the unique type of boss

2009-10-03T06:36:00.000-07:00

In the business world, the role of leader of a fair and wise is very important. Ideally, a wise leader who can maintain a balance between fulfilling the rights of employees, also can meet the demands of the company. However, in reality in many companies are still much less fully leaders serve as a good leader. Like what are the types of unique leadership in the company? How to deal with it?

The Trouble Maker
This type tend to be rough and a little drunk power. This bully, his heart to embarrass the team in front of others, such as clients or colleagues, just to show that he's higher position. Sometimes to show his prowess, he was pleased threatened to dismiss the men even though his errors small. Faced with this boss can be a difficult challenge. Tricks you can do is to try to "fly low", not too low profile, but try to get attention from employers that are higher than the intruder was. Find a mentor or a boss that is higher than the bully to maintain both a shield from the bully.

The Micro-Manager
This type of love analyzing every inch of the actions of the men, even the slightest. Actually the action of the employer may be encouraged to work harder, disciplined, and diligent. However, if you're the type of people who appreciate the freedom, will be difficult to accept. If you want to face this kind of boss, it is important to you is not seen to take the power of the employer. Usually the type of leadership is mikro-manager insecure type of person, it is very important to continue to give him information about your activities. By doing this, you give the illusion of a sort of control to the top without making you feel unable to move (you still have the freedom to autonomous).

The Politics of Office
This type of boss could be like your friends close, but it also can suddenly take such opposite positions, or even attacked. Things like do not keep their promises, false information, the takeover of ideas, are the usual things that happen when dealing with this kind of boss. The best way to deal with this boss is to communicate through writing. In this way, all words, questions, statements, requests, proposals, and everything is neatly recorded and there is proof. If your boss is trying to solve a verbal agreement, continue the confirmation by e-mail, make sure you send an e-mail copy to the other party in company.

The Senior
This type is usually more due to be promoted senior enough, not because of capability. This type of boss are usually less readily, always doing everything according to the old procedures, and less open to all efforts to innovate. Afraid to make decisions, because usually this type of boss has a problem to keep the moral subordinates, so they have a problem with flexibility. Usually, the type of boss who is less afraid of such initiatives will change, so do not be too underpreasure proposed ideas that are too fundamental. It would be better if you want to ask a fundamental change, make a big meeting if you need to get supporters.

Type Drama Queen
This type does not always refer to women, men too can be like this. In that sense, the type of person who likes to complain, making small problems become big, and make everything too much. Too self-seeking, and could see things from a larger glasses. They tend to reject the solution of the most visible, just to make the situation more complicated and longer. In fact, it rarely makes the company issues a private matter. Drama queen was never satisfied. Do not allow yourself to be manipulated and thinking about the boss of this type for too long, you could be sucked into the negative side. Very important to keep a positive mind and refer to the solution. As much as possible, away from the boss is like this, because you get too focused on the interest alone. But do not forget to keep a good relationship with him.

The Quiet
Typically, this type can make you confused with your position. They rarely give feedback and tends to establish an executive decision without informing the staff. As a result, the left hand never knew what was doing the right hand. Often occurs miscommunication and inequality. Faced with this kind of leadership type can be very frustrating, but it is important to keep your sanity. Usually this kind of boss do not realize their mistake, so do not be afraid to share your knowledge and to voice your opinion. It may be that you will enter into the circle of supervisors and make changes in the work environment.

It's difficult when we are in a working environment which is led by incompetent superiors. However, if you feel you can and have ideas for change, keep trying. Good luck!

Measuring Risk with Monte Carlo Simulation

2009-09-24T06:20:00.000-07:00

Monte Carlo simulations up to now regarded as the best simulation predicts the risk for its accuracy. How the origins of this simulation, the mechanism and its use in the financial world?

Origin Discovery
Credit invention Monte Carlo method is often given to Stanislaw Ulam, a Polish mathematician. Ulam is known as the man who designed the hydrogen bomb with Edward Teller in 1951. Meanwhile, he himself found the Monte Carlo method in 1946 while taking into account the probability of winning solitaire card game.

On the other hand, in the world of finance and financial mathematics, Monte Carlo method is very useful to do a valuation and analysis of the various instruments and portfolio investment. This method allows simulation of various factors that affect the value of uncertainty, so that then can determine the average value

Monte Carlo method was first introduced into the financial world by David B. Hertz in 1964, in the article "Risk Analysis in Capital Investment" in the Harvard Business Review. Furthermore, in the year 1977, Phelim Boyle is the first time using this simulation in the paper about Options.

Mechanism Simulation
Monte Carlo Mechanism Simulations are often used to predict a specific value, based on historical data collection. This method is one of many methods of trying to analyze uncertainty, where the objective is to determine how random variation, lack of knowledge, and errors, may affect the sensitivity, performance, or reliability of the modeled system.

This simulation is classified as a sampling method, because the input generated at random from the probability distribution, to simulate the sampling process of the actual population. Thus, here we are trying to choose the input distribution that best matches the data held. The data generated from this simulation and then presented as probability distributions (histograms) or converted to error bars, reliability prediction, tolerance zones, until the confidence interval.

The use of World Finance
Monte Carlo simulation is widely use in the financial world, especially in investment and investment instruments are complex and involve many factors. Here are some investments that uses Monte Carlo simulations:
• Evaluation Project, can be used to estimate the cost of the project and the Net Present Value of the project. In NPV account, for example, cash flow is a very big role, and have a high uncertainty, so that the simulation is very useful.
• stock option valuation, where the simulation generates thousands of possible price of the underlying stock, each of which is accompanied by exercises option value. Payoff is then direrata and discounted to the present, the current option value.
• Valuation of bonds, where the uncertainty is simulated interest rates. At every possible interest rate movements, then there are the estimated yield curve and bond prices are different. Valuation done by the average of these prices, then the present value.
• Quantifying the risk, such as Value At Risk, where the data is the portfolio data and historical market data, for measuring the risk of a portfolio.

Why Starting business in Singapore?

2009-09-16T05:11:00.000-07:00

start a business from a beginning, it takes something different. To start a busines, Initial concept begins with a place. Singapore is a great place to start a business. Singapore is well known around the world as a multicultural, multi religious and multi racial harmonious island food paradise. Starting as a quiet, laid back fishing village, Singapore has grown exponentially to become of the most densely populated country in the world with a population of 4.8million living closely together in a land area of 224.5 square miles. Singapore has also become the richest country in South East Asia and one of the most developed countries in the world. It is no surprise then that Singapore has attracted various organisations ranging from the Fortune 500 companies, small and medium enterprises, educational institutions to news bureaus to form their place in Singapore's business landscape. So why follow the footsteps of those who have established successful businesses? Why set up your business in Singapore? Why Singapore?

Here is Top 3 reason why Singapore is a great place to set up your business.

1. A Favourable Business Climate

According to the Ministry of Trade & Industry (MTI), there is an estimated 6,000 Multi National Corporations (MNCs) in Singapore. Many of these MNCs have chosen Singapore as the prime location of their Asia Pacific headquarters due to its positive business climate. For example, the World Bank's Doing Business 2009 Report ranked Singapore as the world's easiest place to do business, ahead of New Zealand, United States and Singapore's closest competitor, Hong Kong. The EIU Country Forecast published in February 2008 also rated Singapore as having the best business environment in Asia Pacific and third in the world. These rankings by independent bodies are reflective of the Singapore Government's efforts in providing efficient public sector services that support the private sector growth.

2. Highly Educated Workforce

Singapore boasts one of the most educated workforces in the world. Literacy rate stands at a formidable 96%. 89.6% of resident non students aged 25-39 have secondary or higher qualifications. A further significant testament to the huge importance placed on education, the Singapore Government invested S$7,298.1 million in education in 2008. This comes up to 25.5% of total government operating expenditure, making education the second highest expenditure after security and defence. In addition, Singapore's two long established universities, the National University of Singapore (NUS) and Nanyang Technological University (NTU) also rank favourably on various university ranking surveys.

3. World Class Transportation System

Singapore's Changi International Airport has three heavily used terminals serving over 80 international airlines flying to more than 190 cities in 160 countries. Changi International Airport also handles more than 4,500 arrivals and departures weekly, 37.7 million passengers and 1.85million tonnes of air freight in 2008.

With the high cost of owning private transportation, public transportation is efficient, frequent and spans every far reaching corner of the island. Singaporeans flock to the 70 railway stations of the Singapore's Mass Rapid Transit (MRT) system which has a daily ridership of 1.564 million. The two public bus companies with a fleet of 3,600 single and double decker air-conditioned buses transport nearly 3.12 million daily passenger trips safely to 295 routes islandwide.

Google VS Apple

2009-08-09T00:12:00.000-07:00

Most of giant companies that compete each other in the technology sector has been the face and the trends shaping the market technology sector, which in turn determine what products will be widely used by both consumers and companies.

History records some of which have participated in shaping the condition of the technology at this time. In the 1980s, the competition between Microsoft and Apple. In an1990-era property giant Bill Gates back to compete with IBM, and in an 2000-era Microsoft dealing with Google. Towards a new decade in 2010-an, virulent form of competition between two giants, Google and Apple. Timpano blown war after the CEO of Google, Eric Schmidt lift the foot from the board of directors of Apple. War was officially opened on 3 August 2009.

Revenue growth, increase in stock prices is something that continues to be by Apple and Google. in the last decade, the company has achieved many successes and the most influence on the economy. Apple and Google are two companies that will be very innovative, but with a very innovative approach to back-off, as it is said Henry Chesbrough, the director of the Center for Innovation pen at the University of California.

Google is the web standard for the open secure. Programmers are allowed to run almost all software tools in almost hardware. In Google's perspective, means that more is better - as long as the program of course, hardware, and web site has a place for advertising on-line Google.

While the point of view of 180 degrees different from Apple with Google. This company is very careful so the ecosystem of software development such as company want. Apple is also very concerned about the control set and super-tight against the software that allowed for the products they use, such as the iPhone.

Apple and Google also have a different approach to the hardware of computer. Google search for as many companies producing hardware tools to create mobile phones and other devices that can be used for the Android OS made them, and perhaps will also do the same OS so Chrome has been officially released.

Meanwhile, Apple does not permiting any company to set up Mac, iPod, or iPhone. Apple argued and very confident that they can continue to make the best device.

During this time the difference between the two companies is a little barriering with Eric Schmidt in the Apple board of directors, since 2006. In response to Schmidt decision to withdraw from the board of directors of Apple, Steve Jobs said that Schmidt is a priceless asset that is not for the company. Unfortunately along with the Google into Apple's core business, with Androdi and Chrome, the effectiveness of Schmidt as a board of directors of Apple to be decreased because the remote had not attended in several important meetings in order to avoid the conflict of interest.

Most peaceful states in the world in 2009

2009-08-01T06:06:00.000-07:00

Peace is the embodiment of the prosperity. In 2005 Australia enterpreneur, Steve Kilelea create an index to measure a country of peace. Currently, the Global Peace Index (GPI) to measure 144 countries based on 23 indicators to rank any country which is the most peaceful country in the world. Importance for a business? This can determine the countries that are relatively safe and at the same time reflect the conditions of economic prosperity of these countries.

New Zealand's Most Peaceful Country For 2009
Countries with income per capita 28.900 U.S. dollars in the year 2008 as the most peaceful country in the world to this epidemic in 2009 after successfully obtaining the highest number in the measurement of GPI. With the unemployment rate of only 4.1%, countries in the South Pacific island that has 4 million people is considered as an example of the ethnic differences can and is a state of peace. New Zealand to obtain nice title is caused by the relationship between the native Maori people with the white settler population.

Denmark and Norway Share Runner-Up Position
Denmark position for the second most peaceful country in the world in 2009, this position has been successfully placed for 2 consecutive years. As other Scandinavian countries, Denmark has good relations with neighboring countries and has a high crime is relatively low. This is fair enough because the 1.8% unemployment rate and income per capita 62.140 U.S. dollars, this country has a high level of prosperity.

Norway shares the position of runner-up with the neighbors, Denmark. Country is rich with natural resources, oil, and natural gas. Countries with per capita income equal to 93.759 dollars in the year 2008 has unemployment rate of 2.6%. The Norwegian government to provide residents social safety net programs such as health insurance. The country is also known very democratic values and get the perfect 10 points, for the general election process, political participation, freedom and the public.

Iceland, Permanent Peace in the middle of Heavy Crisis
The Champion years ago, Iceland, had come down to three ranking positions in the 4 years is 20,009. Countries with per capita income of 52.390 U.S. dollars and 1.6% unemployment rate is forced to submit trofi champion of New Zealand after the storm crisis a years ago. Industry investment bank which is the main motor 900% increase in stock exchanges in the period 2003 - 2007 collapse due to global financial crisis. This situation has resulted in action demonstration of the victims of violence and cause injury (there is no sacrifice of the soul), and the coalition government to collapse in January 2009 ago. Although the incidence of this incident-GPI is still determined that this country is one of the most peaceful in the world.

Japan, Asian tiger
This country just place by China's state with the largest GDP of the world after the U.S.. The country is facing the most severe recession since the second world war due to the global financial crisis that the export sector.But in fact the country is still as one of the most peaceful country in the world. The only Asian representative in the ranking of 10. To fulfill the position 7, a country with per capita income of 38.580 U.S. dollars and the unemployment rate of 4% is a country with high crime and murder the lowest in the world. The country is the main export product is high-technology products and fish.

Catch on CCTV Suspect of bom blast at JW Marriot and Ritz Carlton Jakarta

2009-07-19T17:49:00.000-07:00

Friday 17th July 2009, a bomb exploded in the 5-star hotel in the Mega Kuningan Jakarta JW MarrioT and the Ritz Carlton. The bomb explosion at JW Marriot Hotel and the Ritz Carlton Hotel recorded by video camera CCTV. That day is two days before the football team Manchester United come to Indonesia to compete against Indonesia allstar team. The bomb exploded minutes precisely 7:30 am local time. Screaming and panic occurred shortly after the bomb was exploded. According to witnesses, before the explosion occurred at the hotel JW Marriot and Ritz Carlton they saw a suspicious man carrying a black suitcase to the hotel to the restaurant before the bomb exploded. Men who until now suspected as the suicide bombing at the JW Marriot Hotel and Ritz Carlton Hotel. Name the man is suspected Called Nur Hasbi is a friend of the most wanted terrorist in the region southeast asia Nurdin M Top. Victims in the explosion at the JW Marriot Hotel and the Ritz Carlton hotel is amounted to 39 people

Video from TVONE on Youtube

Bomb explosion at JW Marriot Hotel and the Ritz Carlton hotel does not increase the country risk. Terrorist suicide bombing event is not related to the presidential election is now progress in Indonesia, but this is pure international terrorist. Such terrorist bomb blasting this bias occurs in all countries not only in Indonesia.

three business options

2009-06-27T18:17:00.000-07:00

by: Ross Taylor

There are new business opportunities available online each and every day. The internet marketplace is the largest in the world and only continues to grow. With the current state of the economy it has grown even faster as more and more people turn to it for a backup income and financial security. If you're looking to get your online career started but aren't sure exactly where to start, here are three of many popular ways to get involved.

Network marketing, also known as multi-level marketing (MLM) is a great way to get started because you can learn the ins and outs of the internet business world and generate an income while you're doing it. The way it works is that you sell the company's product and recruit new distributors to also sell the product and they do the same. You make a commission from your sales and all the sales of everyone recruited under you. There are many companies to choose from and not all of them are legitimate so it's important to do your research and choose a business that sells a valuable product, has been around for a while, boasts a duplicable marketing and training system and has strong leadership.

A second popular option is direct sales. Unlike MLM, with direct sales you do not recruit distributors and you make all the sales yourself. However, the products are usually high end and priced much higher, and you make a much larger commission. With most companies you get the product straight from the wholesaler at cost and sell it to the consumer at retail. The benefit of doing direct sales online, like with MLM, is that you can use technology to your advantage and set your system on autopilot to automatically generate orders and take customer information.

If you're not interested in getting involved with an existing online company you may want to try freelancing. Many companies, especially with so many layoffs, outsource several services to freelancers. If you have a talent or skill that businesses or people need such as writing, photography, graphic design, HR consulting or even cake decorating, you can create a website and easily become the CEO of your own personal business.

The internet is the one job market that never runs dry because it provides an open platform for you to create the career you've always dreamed of.

Source:
http://www.wealthoutcomes.com

CUSTOMER AND KING.

2009-06-02T17:34:00.000-07:00

Is the customer always right? It's a question that's guaranteed to generate debate. Many of us think 'yes' the customer is always right - even when clearly, they are not. Others argue 'no', the customer isn't always right, and in fact, can be completely wrong, often expecting unrealistic and inappropriate outcomes and responses we simply shouldn't provide. Yet others hedge their bets and say 'maybe - it all depends on the circumstances'.

My answer to the question 'is the customer always right?' is Yes - in their opinion.

You can argue with them until you're blue in the face, but once a customer has decided they're right and you're wrong, almost nothing you can do, now or in the future, will change their mind. In fact, once they've decided to defend their position,if they feel they are being challenged or attacked, they'll often look for even more evidence to support their case in an effort to 'prove you wrong' and vindicate themselves. As many as 9 out of 10 of us will go out of our way to tell others about our experience if we feel aggrieved, sometimes exaggerating the truth somewhat in the process. And word of mouth has been joined by word of mouse as we let our fingers do the talking on blogs, social networking sites and email.

So what can you do to placate someone who is adamant that you've failed them in some way and reduce the risk of them heading into a tail-spin and telling anyone who'll listen how aggrieved they feel?

Don't take it personally. No matter how angry or aggressive they may be, stay calm, keep your cool and avoid taking it personally. Try and remain as objective as possible.

Avoid arguing with them Let them air their grievances in full without justifying or defending your position.

Simply listen. Allowing them to say their piece without interrupting will make them feel they've been heard and treated with some level of respect.

Identify key points that need to be addressed Calmly reflect back any critical issue(s) that may need to be addressed to enable you to move forward and offer one or more solutions.

Explain the likely follow-up process Let them know what to expect from here on in. Provide factual information regarding what you'll do now, how long the process might take, who may get back to them and by when. Avoid making any claims you may not be able to deliver on.

Stick to your commitments If you say you'll get back to them within 30 minutes, make sure you do so - even if you're unable to offer any solution just yet.

Offer solutions likely to be agreeable to them Anticipate possible solutions and offer them as appropriate. Few complainants expect the earth - most simply want to be heard, treated with respect and recompensed in an appropriate way.

Thank them for their feedback Tough as it may seem, thanking them for their feedback allows them to feel they were right in some way and they may have helped improve things for others. They may never use you again, but you'll have minimised the risk of them bad-mouthing you to others.

Nobody's perfect. Mistakes and complaints happen. How you handle them determines whether you'll maintain a positive reputation and have people speaking well of you to others.

SOURCE

www.hannahsamuel.com.

How to Building Customer Loyalty through Brand Equity

2009-05-08T04:12:00.000-07:00

What emotion do your customers experience when they interact with your company? What impression do you or your employees, internal systems and products make on your customers and business partners? What is the essence of your company that will stand the test of time?

In my BLASTTM Marketing System, I spend a lot of time teaching entrepreneurs the importance of creating both a business and a personal brand to support their business. A brand is created using a variety of different marketing messages, images and touch points and goes far beyond your logo, websites and brochures. It is about emotion and thought. When customers hear your business name what comes to mind? What is the lasting impression? For example, when you think of FedEx, what comes to mind? How about "When you absolutely have to get it there overnight" and did the big plane they use on their commercials pop in your head? Or when you are talking with a client and you need to overnight something do you find yourself just automatically saying, "I'll FedEx that to you" as though FedEx is a verb?

How about Walt Disney? What comes to mind? What is the lasting impression? How about "Happiest place on earth" or the word Magic? Disney went out of his way to leave a lasting impression and to create a world of fantasy, happiness and imagination and everything about Disney, supported that impression. If I start singing "I am stuck on Band Aid Brand because……. Can you finish the phrase? Are you singing "Because Band Aid's stuck on me" Chances are you even are remembering a story perhaps in your childhood when you used Band Aid' product.

When companies have successfully connected with their customers and live and breathe every moment in support of that connection, is when they create a brand - an emotional element connected to your company, its people, its process and all of its points in between that support that emotional connection. So what are the points in between? Simply, anyway your company touches a client or potential client. It could be your people and their behaviors, your internal systems - technology, invoices, phone, website, etc. and your external systems - your product, how the product is delivered, your marketing and your customer service. When this connection happens, your customers become loyal to your brand.

To build equity in customer relationships develop a concrete brand strategy using one word - three simple letters: BID- Brand Promise, Identity and Deliver your Promise.

B - Brand Promise

Your brand promise should be compelling and unique. It must make a public statement that your product will perform the way the customer expects each and every time. It becomes reliable and creates and resonates emotionally with your target audience. It should be short and truly represent why you are different - "when it absolutely has to get there overnight"

I - Identity

Your identity defines who you are and more importantly why you are in business. You should focus defining yourself strategically rather than the functions you perform. Focus on your core values, core differentiators and the markets you serve. Know who you are with confidence and conviction and your customers will come to rely on that identity.

D - Deliver Your Promise

Your promise delivery will make or break your brand. As the old saying goes "practice what you preach". You promise should permeate your entire culture and everything that touches the client should support your brand promise and reinforce your brand identity. There are never any exceptions and the minute you make one, the minute you lose credibility and trust with your customer.

To build brand equity and customer loyalty, you must have a strong company identity that people can relate to and a public commitment or guarantee, that people can expect each and every time they engage your organization including your employees, internal and external systems and actual product or service delivery. By mastering BID, you will create a loyal relationship with your customers, similar to the Blindly Proud Grandparents from my last article "Master Strategy: Know Your Customer"

sources:
www.KellieDandrea.com
www.blastmarketing.blogspot.com

Why we Choosing Outsource?

2009-05-01T19:27:00.000-07:00

Outsourcing has become an invaluable business strategy in the recent times. Business enterprises and entrepreneurs both, make use of outsourcing to enhance their business proceedings. They choose to outsource their business operations when they lack the necessary knowledge, skills, equipments to complete the tasks themselves or just cant afford to devote quality time to the same. This is the prime advantage of outsourcing, where you can hire service providers to complete the chores that you cannot do by yourself.

Generally, entrepreneurs and business enterprises do have the tools and softwares and knowledge to process their business operations themselves. When you are running a business, you might as well have skills and equipments to complete the various processes involved. This becomes even more important about the core business processes. However, it still makes sense to outsource certain tasks even if you are self sufficient in completing them at your end.

Outsourcing works on the concept of comparative advantage. Businesses might have all the requisite tools and knowledge and time for the tasks but outsourcing still would be an advantageous option. You just need to know the right time to outsource.

When you need to Save Money There are times when businesses and entrepreneurs need professional services of some kind but are unable to afford the costs of an in-house employee or a professional freelancer. This is when you can outsource the work to offshore service providers, the services of whom come at a considerably cheaper rate. You don't necessarily have to choose the cheapest option. Rather, you should focus on selecting the most cost competitive one where you get the best of services for the most competitive rates. Even if the hourly rates of offshore providers are the same as in-house employees, you will still save on all the costs associated with payroll, taxes, benefits and legal expenses.

When you need On-Time Delivery Businesses also go through times when they are at their bursting points and when you need to refuse client requests and projects because you are unable to complete all the projects by yourself. Or even if you are able to complete it that is because you work 24 X 7 and slog yourself. Instead of losing out on business opportunities, what you can do is outsource the task to third party service providers and continue making money and building your client base. It is very important to have a strong network of reliable vendors, especially so if your business has a fluctuating workload. When there is increased workload, you can simply contact your vendors for assistance. Moreover, you also have a back-up in case any unforeseen circumstances come in that may delay the project past the destined deadline. And not meeting deadlines is a huge blow to your business credibility.

When you need to Complete More Work As business owners you would like to know about all the aspects of your business and complete more and more work in the least possible time. This is where outsourcing comes in. by outsourcing the non-peripheral works to an external service provider, you would be able to concentrate on the core competencies of your business and accomplish more in less time.

Project Management - Why a Project Initiation Document is so Important in a Successful Project

2009-04-23T11:57:00.000-07:00

Many people perceive that generating reams of documentation such as plans and reports are the key to delivering a successful project.. As experienced Project Managers will tell you, this is rarely the case except when it comes to the creation of one piece of project documentation; namely the Project Initiation Document.

Essentially the Project Initiation Document is the key reference document for a project. Think of it as the project "Bible" which will be constantly referred to throughout the project lifecycle when questions of scope and delivery approach are raised.

It is a project document in which is detailed everything related to the project such as:

* Project Definition
* Business Case which details why the project should be done
* Scope of what the Project is delivering
* Strategy to deliver the project
* Project Team structure and Governance

* Communications Plan
* Quality Plan
* Project Risks, Issues and Assumptions
* Project Controls
* Project Budget
* High Level Project Plan
* Project Exceptions criteria

External observers often think that Project Manager's fears about project scope are overdone, but scope creep is without a doubt one of the major reasons why projects fail. Anyone who has experienced a flood of Project Change Requests throughout a project will attest to that!

However having a detailed and accurate Project Initiation Document tends to stop the majority of such problems for the simple reason that when Business Stakeholders try to change Scope, it is easy to refer them back to the Project Initiation Document. Further since this document will have been formally Approved by the Project Stakeholders and other interested parties, it is hard for anyone to say that they didn't know what the project was going to be delivering.

It is for this reason that a Project Manager should spend time on what is admittedly not a straightforward nor simple document to write. The problem is that all too often Project Managers are tempted to skim over this document in their desire to get the project started as soon as possible to meet extremely tight deadlines. However by doing this they are simply storing up problems for the future and the very real possibility that they are initiating a project which will have no chance of succeeding.

So to give a project the best chance of successfully delivering, it pays to devote time to getting the Project Initiation Document written correctly and approved by all the Project Stakeholders to ensure the project approach and scope is agreed upfront.

sources:
http://www.my-project-management-expert.com/

www.wikipedia.com

Find Your Target Market - Make Money Fast

2009-04-16T03:40:00.000-07:00

If you want to know how to make money fast, the answer lies within your marketing. Promoting to anybody and everybody is not going to get the job done.Advertising and marketing will sum up the type of success your home business has. However, if you really want to make money fast, you need to find your target market.

Your target market consists of people who are interested in what you have to offer. These are people that are looking for your niche and want the product you have to offer. Although it will cut down the amount of people that see your ads, finding your target market will drastically increase your internet income.

You have probably heard before that there is no such thing as bad traffic. While this statement is true, there is such thing as wasted traffic. Promoting their business to anybody and everybody is a mistake far too many entrepreneurs make. The end result is they receive visitors who have no intention of buying anything or even staying that long.

As a result, you end up wasting several hours on marketing that is going to get you nowhere. Instead, why not focus your marketing efforts on a specific group of people? This can cut back on the amount of people you market to, but you want to make sure you still spend as much time promoting your home business opportunity as you are today.

You are probably wondering how you can go about finding your target market now that you know how to make money fast by finding your target market,. There are several different methods you can use to find that particular market to promote to.

One of the most effective methods is posting in forums. There are hundreds of forums on the internet to post in and many are geared toward specific categories or niches. This allows you to talk to people who are interested in the niche you are in. Instead of just putting up an ad, you will get the chance to actually talk to prospects and let them know who you are. This is the perfect opportunity to build relationships and gain the trust of people.

Another method you can look into is writing articles. By writing articles, you can then submit your articles to hundreds of different article directories. You will find various categories and sub-catergories within each directory that you can submit your article under. As people read your article, they can then make their way to your web site with the link you place in your resource box.

If you want to know how to make money fast on the internet, you need to begin focusing on your target market. It is a waste of your time advertising to anybody and everybody. Start finding your target market and putting your time to better use.

SOURCES

http://www.wcgem.com

WWW.wikipedia.com

How to Respond to Positive/Negative Mentions of your Brand

2009-03-15T06:29:00.000-07:00

Publicity ISN'T always good publicity, and in an age where information, good or bad, spreads like wildfire, it's important to know how to respond to publicity on the internet to avoid nasty exposure and capitalise on positive comments. In order for you to build a Google CV that will see your name / brand name off to a good start it is essential that you respond to and manage all negative and positive comments on the web.

As bloggers aren't necessarily professional journalists, you may find yourself defending your brand against false allegations, or being praised outright.
Here are some pointers on how to respond to positive and negative mentions of your brand:

DO
• Use the opportunity to spark up conversation, increase your online presence and convince any negative blogger/commenter to see your side of the argument. • Set the record straight with the truth if the publicity is incorrect.
• Be responsive and don't let any press pass you by (a bit of online reputation management will ensure that this doesn't happen).
• Use the opportunity to receive honest feedback. Enquire about the details for the positive or negativity and you'll be one step closer to perfecting your product or service.
• Drown it out. Sometimes it's impossible to change opinions or have negative comments removed - and if this bad press appears at the top of your Google CV, then it's imperative that you do something about it as soon as possible. Create content that will overshadow the negative press, and hopefully push it down the ranks to a less noticeable position.
• Distinguish yourself from others with the same name who are receiving bad publicity.
• If all else fails when taking care of negative publicity, compile a formal press release featuring the correct information and syndicate online (but be sure not to draw unintentional attention to the bad press).
• Publicise positive mentions of your brand via social bookmarking to increase your web presence.

DON'T

• Don't pretend to be someone else and try to change opinions or praise your own brand. Not only is this morally questionable, but it is easily spotted, and can end in disaster.
• Don't try and censor a blogger. Bloggers really don't like this, and this could end up in an all-out war.
• Don't discuss your competitors. If it's not their argument, leave them out or you may see an extremely nasty situation unfold.
• Stand up for yourself, but never lose your cool and/or retaliate… Never.
• Legal counsel may come in handy, but only as a last resort - never use legal back up as a threat.

The bottom line: The internet is a medium that facilitates communications, connections and opinions. Use it to the best of your ability and you will see a sparkling set of results when a search is conducted for your name. But be patient - as these listings are organic and not paid for it will take time.

Joint Venture - websites and small local businesses

2009-03-15T06:01:00.000-07:00

If you've done any kind of research about starting a business or helping your new business to grow, you've probably run across the term "joint venture" or "JV." A joint venture is a means of partnering with someone else for specific business reasons, such as to build upon each other's strengths or to enter into a new market. When two entities enter into a joint venture agreement, they create a whole new entity.

The term joint venture does not in fact refer to this new entity but to the reason for the partnership. Also, there are no legal limits on who can enter into a JV - anyone can, including individuals, corporations, websites and small local businesses.

The most common type of joint venture is between two large companies. They enter into them most often to break into a new or specific market. There are countries that demand any foreign interest entering their economy first enter into a JV with a native company. Still, even if it's not a prerequisite, foreign companies can greatly benefit from having an interested party located in-country. The local office can keep a better eye on the social, economic and political situations there.

Even when a JV isn't a requirement, they can give a company a great advantage - as long as they are carefully considered. Small companies often enter into joint ventures in order to take advantage of skills, management styles and even the customer bases of larger, better established companies.

Let's take an example: You run a computer sales store but don't offer computer repair services. Your customers continue to ask about these services, and you repeatedly turn them away, recommending the guy who owns the little repair shop down the street. You realize that you could both benefit by creating a business partnership and he agrees to your joint venture idea. You both benefit. You no longer turn customers away, and he gets all the business plus a cut of the profits.

Joint ventures can be a wonderful tool for business, but they can be a disaster as well if they aren't properly planned out. Successful JVs usually comprise two companies with a combination of five characteristics: 1) Persistence; 2) Creativity; 3) Negotiation Skills; 4) Client Relationship Skills and 5) Visualization Skills.

Creativity is one of the most important of these characteristics. You must be able to think outside the box to see many different ways your business could benefit from a joint venture - and all the different joint ventures your business could fit into. For more detail visit www.joint-venture-guide.com there are possibilities for just about anyone who's interested - provided that you know where and how to look for them. It's also important to be creative when explaining your plan to a potential partner - you don't want them falling asleep on you.

Persistence is particularly important when you first approach your potential partners. Small businesses have a lot going on, for more detail visit www.joint-ventures-secret.com and the owners can forget you if you're not careful. You might also have to explain what a joint venture is if they don't already know.

You need to expect a lot of negotiation with your partner while you're laying out your business plan and detailed agreement documents. You want to protect your interests, and of course your partner wants exactly the same thing. Sometimes you will disagree, and you must be willing to show determination and not give in to undesirable conditions. You must be prepared for some serious discussion.

www.jointwebventures.com

Home Business Opportunities on the Internet - Scam or Not?

2009-02-24T00:08:00.000-08:00

Choosing a home business opportunity on the internet may be difficult because there are so many to choose from and you may not be sure if they are legitimate or not. There are several opportunities that may help provide an income while working from home. These opportunities offer varying products and compensation plans.

The problem when seeking to start a business online is the fact that some of the opportunities claim that you can earn big money very quickly. These opportunities should be avoided. You should not spend your hard earned money on "get rich quick" schemes. Opportunities that are worthwhile getting involved in require real work to earn money.

There may be some costs when running a home business but it does not have to cost a fortune. If you want to build a business quicker, you may want to spend some money on advertising. However, if you are on a tight budget, there are several free ways to advertise also. Until there is some money coming in, using the free options may be the best thing to do.

You should check for honesty and integrity when looking into an internet business opportunity. Investigate to see how long the company has been in business. If the company claims that you will be rich within a short period of time, it is probably too good to be true. If a company suggests that you will actually have to do some work in order to earn money, their opportunity is probably a legitimate one.

There definitely IS money to be made on the internet. You just have to do your research first. Once you find a legitimate opportunity that you feel passionate about, you just have to market the website that the company may provide and get visitors to your site. Generating traffic for sales and building a list of prospects are important for the success of your business.

When you decide to start a home business, be prepared to put forth the time and effort needed to make it a successful one. Prepare a budget and a schedule and make sure to stick to them. Give yourself several months to grow your home business and start earning money. You'll be glad you did.

For more information about a legitimate business opportunity working with a company that has been in business for over 50 years, visit: http://www.myinfinitysystem.com/sparklinenterprises

17 Ideas You Can Steal to Grow Your Business Without Spending Money. by Liz Walker

2009-02-23T23:59:00.000-08:00

This week we're sharing what we call "ideas to steal". They are all real-life ideas from successful businesses — action steps you can pick up and run with right away, without having to research, test or otherwise delay implementing. And, you don't need to spend money to do them.

Pick three that you can sink your teeth into, and don't hesitate to contact us if you want more information or help implementing them — these days we all have to work together.

- Bill faster. Your receivables can count for 40 - 50% of your actual assets. Don't batch invoice: bill as soon as you can.

- Simplify your business. Weed out the unprofitable and the hard-to-sell.

- Simplify your marketing message.

- Get your business and your web site listed in relevant directories. To find directories, Google the name of your town plus "directories url" (e.g. "cobourg directories url").

- Learn to delegate. Figure out what you do that turns dollars. Then delegate the rest.

- Encourage employees to explore more efficient approaches to their tasks instead of relying on their standard way of doing things.

- Don't forget suppliers. They might not be on your payroll, but they are more apt to do a few things for you at no charge because you really take care of them.

- Work faster. If you can condense three four-month jobs into three three-month jobs, you can do one more job in the year.

- Reward your team for meeting budgets and time lines. A 5% bonus is cheaper than a 20% increase in costs.

- Cut overhead by automating most of the non-producing items like accounting, customer care, voice mail, sales reporting, ordering and record keeping.

- Make sure you've clearly outlined project scope, and don't be afraid to charge your customer for changes.

- Offer to be a spokesperson on your specialty when your local media need an expert opinion. Send them a relevant press release every month.

- Give something valuable away on your web site; at your front counter; when you send out your invoices; when you deliver goods. This should be free to you, but valuable to the recipient, for example, coupons or a "How To".

- Highlight offers, features, promotions and news in your email footers, invoices and letter signatures.

- Start accounts with Twitter.com, Facebook.com and LinkedIn.com and post articles.

- Go where your audience is on the web. If your potential audience hangs out on forums, then post to those forums. Become a trusted advisor.

- Get your supporters to refer you.
author
Marketing Masters, Ken & Liz are Duct Tape Marketing Authorized Coaches and authors of The Buzz. http://www.marketingmasters.ca

Become a Manager in 7 Easy Steps (and Get Yourself Out of the Detail of a Subject)

2009-02-20T05:02:00.000-08:00

One of the biggest challenges when moving up the career ladder is knowing how to give up control of the 'detail', i.e. influence and decision making of technical subject matters. To some people, it's losing their edge - their very basis of power and expertise. This can be a big misconception, particularly by those people who are already feeling the pull towards management and leadership positions.

Have you been through this journey yourself?

Breaking out of this mindset can take a long time, yet it can be achieved by eventually realizing that having a strong understanding of the concepts of a subject, and how to make it sound sensible and accessible to the layman, is even more powerful. Our role must be able to influence people outside of our subject matter. Decisions of funding, risk management and acceptance of business cases are generally performed by other people in our organization, so it is these people that we must learn to appeal to and build relationships with.

There are seven steps to take that will take use through this journey from subject-matter expert into a manager.

1) Understand the overall concept and value of a subject,
2) Know how it fits into the big picture and the business environment,
3) Develop messages and models that articulate its value to our organization,
4) Learn how our subject matter impacts other departments in our organization,
5) And how it is influenced by the work of other departments,
6) Understand its costs to our organization and our customers, and
7) Learn how to describe it in simple, plain language

This is the most powerful application of a subject!

It takes a brave person to make these steps, and confidence is the key. We don't really leave our subject behind, rather, we learn how to make use of it in the wider business context and demonstrate its value to colleagues outside of our department. It is then that we can manage our subjects as a Manager.

The author of this article Simon Stapleton is a coach helping Information Technology professionals with their Career Development, Commercial Development and Personal Development. His website http://www.simonstapleton.com

Starting a Business with 7 things

2009-02-20T04:52:00.000-08:00

1) Why are you starting up a business?

Setting up a business is a time intensive task - you need to be dedicated and focused in order to be successful. The rewards of starting up your own business can be great, but think carefully if you have the attributes and right sort of personality to cope with going it alone. What is your goal for starting a business? Is it financial reward or the freedom that comes from being your own boss? What is your motivation?

2) Skills

Identify your skills and particularly your weaknesses. Be honest and ask others for input. If you are less hot in certain areas, outsource these areas of the business or seek professional advice when you need it. Spend your time doing what you are good at.

3) Company Structure

You will need to decide what business structure you will trade under (sole trader, limited company, or partnership) and what obligations and responsibilities you will have as the owner of a new business.

4) Funding

Even if you have the best idea in the world, you are unlikely to make a killing instantly. Make sure you have enough money to live on for 6 to 12 months before committing yourself to self-employment. Alternatives include approaching the bank or an investor. Both these options will require a solid business plan.

5) Competition

Thoroughly research all your competitors. Identify weaknesses they may have and try to ensure your product or service is better. Competition is a very healthy thing, but you need to do constant research and never be complacent.

6) Marketplace

Make sure that there is a market for your product or service. Do plenty of market research and take notice of what your potential customers tell you. You can get very useful feedback that will improve your product or service.

7) Marketing

How are you going to reach you target market? The best product in the world will fail if it has no route to market. Think about your ideal customer - what do they do? What do they read? Where do they go? If you can answer these questions you will begin to identify the best places to advertise.

The author of this article is Tref Griffiths who is the CEO of the online speed-networking website http://www.networkology.com

Strategies to promote and profit from your website. by JMyersNHP

2009-02-19T09:56:00.000-08:00

So you want to sell online? Building trust in you and your website, you won't be that easy. One of the things you must do online is to get people to trust you and your online business. One of these ways is to offer invaluable information if at all possible. One thing is to offer something free. Maybe a free eBook or e-mail course or article.

Make sure it your site has the most wanted response it should always be reasonable, be measurable and should always be a good fit.

Some meeting to search engines in directories are important. The best time to do this is between Monday and Wednesday between the hours of 10:00 AM and 1:00 PM. This is the cause most people are own lunch breaks and searching the web.

Word of mouth is always the best. You can always reach as many people as you want. All it takes is you speaking to as many people as you can.

Know your visitors, could a guest book on your site and welcome people to put what they think about your site, asked for feedback. Ask them what they would like to see on your site.

Publishing a newsletter would be also a great idea. It can bring in new viewers to your site.

And you should always continue to learn more and more about ways to promote your site there me will resources on the net to help you with this. If you have affiliate programs you're a affiliated with may have some training that may help you. Don't be shy about using training material to promote your home site.

Using the strategies to help you promote your own web site and business can be a great opportunity to bring in more profits to your site.

There also a few question you should ask yourself before starting a web site if you don't have one. Do you offer content supported by affiliate programs? Which programs would you want to be affiliated with or promote? What items do you want to sell? Do you offer a date newsletter and do you make key easy for people to subscribe?

Try using some of the strategies to help better your site for you and your customers.

Remember to focus on your audience, come up with and niche and decide what your target audience is. Have an objective mine. Keep it simple and communicate clearly.

Foreign exchange market is different from the stock market

2009-02-19T09:37:00.000-08:00

The foreign exchange market is also called the FX market, and the forex market. Trading that occurs between two counties with different currencies is the fundament for the fx market and the background of the trading in this market. The forex market is over thirty years old, established in the early 1970's. The forex market is one that's not grounded on any one business or investing in any one business, but the trading and dealing of currencies.

The difference between the stock market and the forex market is the immense trading that takes place on the forex market. There's millions and millions that are traded every day on the forex market, almost two trillion dollars is traded every day. The sum of money is much greater than the money traded on the every day stock market of any nation. The forex market is one that involves governments, banks, financial institutions and those same types of institutions from a different countries.

What is traded, purchased and sold on the forex market is something that may easily be liquidated, meaning it may be returned to cash fast, or often times it's really going to be cash. From one currency to another, the availability of cash in the forex market is something that may happen fast for any investor from any country.

The difference between the stock market and the forex market is that the forex market is global, worldwide. The stock market is something that occurs only inside a country. The stock market is based on businesses and products that are inside a country, and the forex market takes that a step further to include any country.

The stock market has set business hours. Normally, this is attending follow the business day, and will be closed on banking holidays and weekends. The forex market is one that's open normally twenty four hours a day as the large number of countries that are involved in forex trading, purchasing and selling are settled in so many different times zones. When one market is opening, another countries market is closing. This is the endless process of how the forex market trading occurs.

The stock market in any country is going to be based on only that countries currency, say e.g. the Japanese yen, and the Japanese stock market, or the United States stock market and the dollar. However, in the forex market, you're involved with several types of countries, and several currencies. You'll find references to a variety of currencies, and this is a big difference between the stock market and the forex market.

FOREX (Foreign Exchange Market)

2009-02-19T09:32:00.000-08:00

The foreign exchange market is also called FX or it's also found to be named to as the FOREX. All three of these have the same meaning, which is the business deal of trading between different companies, banks, businesses, and governments that are situated in different countries. The financial market is one that's always changing leaving transactions required to be completed through brokers, and banks. Many scams have been emerging in the FOREX business, because foreign companies and people are establishing online to take advantage of people who don't realize that foreign trade must occur through a broker or a company with direct involution involved in foreign exchanges.

Cash, stocks, and currency is traded through the foreign exchange markets. The FOREX market will be introduce and survive when one currency is traded for another. Think of a trip you may go for a foreign country. Where are you going to be able to 'trade your money' for the value of the money that's in that other country? This is FOREX trading base, and it's not available in all banks, and it's not available altogether financial centers. FOREX is a special trading condition.

Small business and individuals frequently looking for make big money, are the victims of scams when it comes to learning about FOREX and the foreign trade markets. As FOREX is seen as how to make a quick money or two, people don't query their participation in such an event, but if you're not investing money through a broker in the FOREX market, you could easily end up losing everything that you've invested in the transaction.

Scams to be wary of
A FOREX scam is one that involves trading but will come out to be a fraud; you've no chance of getting your money back once you've invested it. If you were to invest money with a company stating they're involved in FOREX trading you wish read closely to learn if they're permitted to do business in your country. Many companies are not permitted in the FOREX market, as they've defrauded investors before.

In the last five years, with the aid of the Internet, FOREX trading and the awareness of FOREX trading has become all the rage. Banks are the first source for FOREX trading to occur, where a trained and licensed broker is going to complete transactions and demands you set forth. Commissions are paid on the transaction and this is the common.

A different type of scam that's prevailing in the FOREX markets is software that will help you in making trades, in learning about the foreign markets and in practicing so you may prepare yourself for following and making trades. You would like to be able to rely on a program or software that is really going to make a difference. Consult with your financial broker or your bank to learn more about FOREX trading, the FX markets and how you may avoid being the victim while investing in these markets.

Steps To Increase Your Website's Page Rank by Edward Magee

2009-02-16T20:55:00.001-08:00

A great many of your visitors probably come from search engines. This is why having a good page ranking is important. On of the primary criteria used by search engines to determine this is link popularity. Link popularity is related to the number and quality of you back links to your website.

Here are some good techniques to boost your link popularity:

1. There are many article directories out there that are ranked very high on the search engines. The reason for this is that these directories are filled with web pages(articles) rich in good content. Getting your articles published in these directories will go a long way to driving traffic to your site and the great thing is they build your site's link popularity at the same time. A way to increase this is to use article submission services to submit your articles. A well executed article marketing campaign can create hundreds of links back to your site and boost your page's ranking very quickly. 2. Getting your site listed in web directories can provide links back to your site for free. Try to find the highest-ranking web directories and make sure your site shows up under the right categories. 3. Blogging is another great way to get links to your site that does not cost anything. Blogs have become very popular with search engines of late. Post at least a few times per week to make sure your content is fresh for the next time a search engines looks at the blog site. Posting comments on other blogs will attract attention to other bloggers who many do you a favor and link back to your blog.

These techniques all work if you work them. Getting a high-ranking website will not happen overnight, but if you apply these and other strategies soon you website will enjoy a high volume of targeted traffic from the search engines.

Six Simple Ways to Explode Your Affiliate Profits by Eric Kreman

2009-02-16T20:30:00.001-08:00

Affiliate marketing over the years has become increasingly competitive, it is still one of the best ways to make money online but in order to be successful you need to start playing it smart and start practicing some common sense. There are a few simple but powerful steps you can take as an affiliate marketer that can double or triple the amount of money you're making from Affiliate Marketing.

1) First of all DO NOT go overboard with affiliate links. Too many new affiliates make the mistake of adding stuffing their pages with affiliate links and then wonder why their links aren't converting and why their traffic eventually disappears. Too many affiliate links can confuse your visitors, make you seem pushy and hurts your credibility. Instead of boosting your profits you are actually driving your customers away.

2) Promote quality products, don't just promote a product you don't know anything about just because you're getting paid. Doing so will hurt your credibility and your profits, so suggest products that you have tried or that come from good solid companies. Remember if the visitor you referred asks for a refund, you will not get that commission. If you have to lie about a product to make a sale, then you should look at other products you can promote.

3) Only promote products that are related to the topic of interest. For example, if your website is about golf don't promote an affiliate program about guitars because they are completely unrelated. Links to unrelated products usually confuse or annoy your visitor and very rarely convert to sales.

4) Don't treat your visitors as a big dollar sign. Don't just make a sale ... add value to the visitor and give them a reason to trust you. Your goal is to have your visitor click on your link and ultimately make a purchase. So you want your visitors to look at your site as a value-added destination which provides useful information about the product or topic. Give your visitors the best advice you can and they will reward in return.

5) Choose affiliate partners that offer long term cookies. A cookie is a method that allows the affiliate's site to know when a visitor was referred by your site. Also with cookies, the visitor doesn't have to buy something right away. A 30 day cookie for example means that if a visitor that clicks on your affiliate links today doesn't but doesn't buy anything can come back to the affiliate's site and make a purchase anytime during the next 30 days and you will still be paid a commission. Normally you want programs that offer cookies of at least 30 days; however 90-day cookies are even better.

6) Whenever possible try to link directly to the product page and not the main page of your affiliate's site. When a visitor clicks on your link, you want him or her to make a purchase as soon as possible. Ideally, you want to give the visitor as little time to change their mind about a purchase as possible and that includes having to try to find the product page after having clicked on your link

By linking directly to the product page, you will increase the chances of the visitor buying the product. This tactic alone can dramatically boost your sales (and ultimately commission).

You'll be amazed at how these simple guidelines can dramatically boost your sales putting more money in your wallet.

Six Simple Ways to Explode Your Affiliate Profits by Eric Kreman

2009-02-16T20:30:00.000-08:00

Writing Articles For Affiliate Programs

2009-02-12T18:10:00.001-08:00

Why write articles

Writing articles can make your affiliate pages unique and drive more traffic from the major search engines, resulting in more sales.

In some instances the merchant's affiliate program may not provide you with more than a banner and a few text links.

If your traffic levels are low than this will not do much to drive traffic to your affiliate links.

If the merchant does provide you with content then this can be viewed by search engines as duplicate material depending on how many affiliates are promoting the same product with that content.

Beginning Your Article

First begin by reading all the information on the merchant's site about the affiliate program, if you are not already familiar with the product.

It is very important that you learn what it is that you are offering to your customers such as,product features,capabilities,limitations and specifications.

Many merchants will include these details with the description.

Researching your article

Use one of the many free or paid keyword suggestion tools to build your list of niche keywords.

Google Adwords, Digitalpoint and CBtrends all have really useful keyword tools which are free. Experimenting will help you discover search trends.

Testing these keywords in major search engine will give you a sense market saturation and competition.

Include Keywords In your Article

When writing for search engines your article should be keyword rich. Include long tail keyword phrases in your article title and subcategories. Product specific keyword phrases will help drive targeted traffic from search engines to your specific niche.

What to include in your article

Creating an outline will help you organize your article and supporting subcategories sequence.

Including descriptive keywords such as, size, color and dimensions in your article will further help drive targeted visitors to your site.

Helping your visitors solve a problem

When promoting affiliate programs through article writing, bring attention to product features that will help your visitors resolve a problem.

Use examples and illustrations of how these features can be applied in real life situations.

If your product is easy to use, then bring attention to why you believe it is better than similar products.

Ways to emphasize product features

Use bullet points, numbering or italics when writing articles to emphasize and bring attention to helpful product features.

Free content

Articles provide free instant content for ezines,newsletters and website publishers. This free content is used to optimize and attract free search engine traffic.

Submitting to article directories

There are countless popular free article directories, where your can submit your article for publication. Arcanaweb publishes a list of many popular directories. These directories allow anyone to reprint the article as long as the resource box is included at the end of the article.

Read and follow the guidelines before submitting your articles

Do not include affiliate links in your article or resource box.

This may cause your article to be rejected by the directory.

Do not plagiarize another writers material.

Resource box and backlinks

Writing articles can increase the number of one way links or backlinks to your site.

Included at the end of every article is a resource box,where you can include a brief bio and link back to your site.

Free article directories

Free article directories will allow you submit content but you are not paid for your article. Goarticles,Isnare and Articledashboard are among some of the large high traffic free article repositories.

Article distribution and submission services

Article distribution services will submit your article for a fee to article directories,ezines,newsletters,article email groups, social bookmarking and article announcement sites.

Article submission software

Article submission software such as Artemis Lite and Article Submitter 2.2 are free and may expedite the process once your are registered. You will need to do a manual submission for sites using an access code.

Paid article directories

These directories will pay you for writing articles or reviews.

Compensation may be in the form of revenue share or per word.

Paid to write reviews

In addition to getting paid for writing articles, reviews can be another avenue to earn extra income. Review rates can range anywhere from $2.00 to $200.00.

Reviewme, Reviewstream, Softwarejudge and Epinions are just a few of the popular paid to review sites that can put extra cash in your pocket.

You can also earn money with your clickbank id at Reviewsarena for up to 60 days.

Paid to blog

Writing blogs are yet another alternative for earning extra income.

Payperpost and Smorty are blog sites that pay weekly and compensation may range anywhere from $5 to $100. In some cases, you may be able to negotiate a price with the advertiser.

In conclusion

Do your research before writing an article,use targeted keywords on affiliate product landing pages. Submit to high ranking article directories to increase the number of quality backlinks. Check site stats for increase traffic levels. Test and improve your writing skills by reading writing tutorials and ebooks. Learn from mistakes and continue writing articles.

About The Author
Nick Kaplan internet marketeer and writer provides useful resources and products for internet visitors. Covering a broad range of topics from affiliating marketing tools, publishing articles from experts in the field of health,automotive, finance and more.

http://www.car-sales-parts-rentals-insurance.com/articlewritingtools.htm

The Top 7 Overlooked E-bay Success Tips

2009-02-12T18:07:00.000-08:00

Last year alone, millions of people made a profit on e-bay. Some were just selling odds and ends, while some ran huge businesses exclusively on e-bay. The amount of commerce done on the internet is only expected to increase, making prospects for e-bay users bright. You very well may be one of the people who's discovered the great benefits of making money from e-bay auctions. I myself have been an e-bay user for a little over a year and have had great success with my auctions.

When my friend began her business on e-bay selling high end purses, it started out quite rocky. Her auctions weren't getting the hits she wanted and usually sold off of one bid, instead of creating the bidding frenzy that beautiful bags like she had should have!

So, she called me up knowing I had been successfully using e-bay for almost a year at the time. She gave me her login information (we're best friends- she trusts me!) and asked me to check her her sales and current auctions and see if I noticed where the problem was. When I saw her current auctions, alot became obvious!

So, I compiled a list of things that I had used which had made me successful which I suggested she implement into her own auctions. I even revised the auctions she had active at the time. One of those auctions- a gorgeous brown Coach purse- sold for $546.00. She had listed it for $125.00. It was her biggest sale yet and she was thrilled.

The funny thing is, the methods I use are not some internet guru secrets. They are just things I picked up during my time using e-bay, but seem to be overlooked alot of the time. Here are what I have found to be the top 7 overlooked tips for successful e-bay auctions:

1. The Importance of a Good Title- When you're creating a title for your auction, you've gotta think like a buyer. When I checked my friend's listings, she had a beautiful, brand new brown patchwork Coach purse titled as 'coach purse'. This is way too general! A buyer knows what they want; in your title, include color, any brand name, main keywords that people will search, and condition is possible. I changed her title to "Brown & Beige Patchwork Coach Purse-Brand New". By the next day, it had over 100 new hits. Previously her auctions were hardly even reaching 100 hits throughout the whole 5 days.

Another mistake people often make is writing things like 'The best wristwatch ever!!!!" Even if you do believe you're selling the best wristwatch ever, is this really what a buyer is searching for? Of course not. Use a more descriptive, detailed title like 'Gold Armani Wrist Watch w/ Leather Band-New".

One more thing when it comes to titles: make sure keywords are included. For example, whatever the item you're selling actually IS, include that in the title. On e-bay, I mostly sell high end women's heels. I always make sure to include in my title 'Womens Shoes" because this is a common keyword. An example of a title I would use is:

"Brown Marc Jacobs Womens Silver Stud Pumps Shoes"- I know that 'pumps shoes' sounds awkward, but many women will search for "marc jacobs womens shoes", and I want to be sure my item shows up in the results. Use these tips when creating your title and you'll be sure to see increased traffic to your auction.

2. Give honest descriptions- Sure, that stain, tear, or other defect may be sooo small that it's almost impossible to notice. Still, mention it in your auction. If you send an item out and a buyer realizes that the item has a defect that you didn't mention in the auction description, they will be disappointed and very possibly leave you negative feedback. Anyone familiar with e-bay knows that feedback is everything. It is what makes people feel comfortable buying from you and proves that you are a trustworthy, reliable buyer.

It's best to provide a photo of any defects so potential buyers can see what they're getting. And believe me, if you say that there's a defect but don't show a picture, people will e-mail you asking for some. I have sometimes had a defect so tiny on a shoe that I couldn't even get it to show up in a picture. If that's the case, say it! Provide a picture of the area where the defect is and also explain in your listing that it's so miniscule that you can't get it to show up in the picture. Buyers will trust you much more and be way more willing to buy from you in the future. You also won't have to deal with an unsatisfied customer who can damage your feedback rating and make future potential buyers hesitant or even completely dissaude them from buying from you.

3. Offer International Shipping- So often I see sellers who are providing great products but don't offer international shipping. Let me tell you- about 30% of my sales are to international buyers, and very often international buyers will pay more for products. I never understood why people are restraining their own sales potential by not offering international shipping.

Remember, the buyer is the one who pays the shipping, not you!! Even though international shipping is expensive, you are not paying it! And don't be discouraged thinking sending things internationally is difficult- it's super simple and not much different then sending things within the country. If you use USPS (the method I find most efficient for prices and service), you may have to fill out a short customs sheet that takes no more than a minute. Don't be lazy! Offer international shipping and see your sales soar!

4. Send a Thank You card with your purchase- You can get packs of black decorative cards from any general store, WalMart, or even discount chains like TJ Maxx. Buy a couple packs and with people's packages, send a nice thank you card.

You don't have to write a dialog, just a simple "Name of Buyer, Thanks so much for your bid! Enjoy your purchase, and I hope to do business with you in the future! Your Name or Business Name" If you want to really go all out and rake in some super feedback, include a small free gift. When I sell a pair of shoes I usually include a free headband or pair of earrings. If you'd like to try this out, try to find something that compliments whatever it is that you're selling. You could also include a little bag of candy or some tea light candles (go to the dollar store for great knick knacks and free gift ideas). Use your imagination to make your customers satisfied and loyal!

5. Offer combined shipping Buyers love combined shipping. If you offer a good combined shipping deal, and have more than one item they're interested in, they're ten times more likely to buy both items. Some people choose to determine combined shipping depending upon the two items the buyer is interested in, while others have set shipping rules. A good example is to charge $_.__ for the first item and offer to send the second item free, or for $1.00-$2.00 more. Usually the additional weight of the package isn't much so it's possible to offer combined shipping without losing any profit at all. Determine your own rates depending on the weight of the items you sell and the shipping service you use.

6.Keep communication with Buyers open and offer more pictures upon request. Of course in your listing you must include good pictures to attract buyers. Most people include 2-4 pictures per listing, depending on the size of the items and any special details you've got to show. I always include at least 3 pictures, and more if I feel the item needs more pictures of some detail it has that is unique.

Even though you have already provided your buyers with good pictures, it's helpful to write in your listing "Contact me with any questions or for more pictures. (with your contact info)" This is another method that makes buyers instantly trust you more and feel more comfortable placing bids. They feel that the communication lines are open and that they can get more info on the item if needed. And don't be discouraged thinking that you'll spend the whole day responding to e-mails requesting more photos; If you've already included good pictures, most people won't bother asking for more. Of over 50 listings where I've written this, only one person ever asked me for additional pictures. Check your e-mail though at least once a day to see if you've got any questions, people love quick responses and will reward you with good feedback for your effective communication.

7. Always use Delivery Confirmation- This is a biggie! Make sure that when you post your shipping costs, delivery confirmation costs are included so buyers aren't questioning the extrra expense when they receive their invoice. Delivery confirmation is a cheap effective way to ensure both your own and the buyer's investment.

First of all, you do not want to get scammed. What? Scammed? Yes, it happens. I know that most of the scamming referred to on e-bay is about sellers who scam their buyers, but don't be naive; we sellers are also at risk. Although the majority of the e-bay community is good people who are just trying to conduct legitimate transactions, there are those rotten apples which make it hard for all of us.

The usefulness of delivery confirmation was brought to my attention my an acquaintence of mine who does some selling on e-bay. He sold some very high quality digital remote for around $250.00. He shipped the item using delivery confirmation, and after about a week told me he received an e-mail from the buyer saing she'd never received the product. She filed a whole complaint with e-bay and made a big fuss about it. GOOD THING he had the delivery confirmation number and was able to prove that the product had been shipped to her address. Don't let one of these scammers get a chance to cheat you out of your money.

Making delivery confirmation a requirement is also something that will make serious bidders trust you more and see that you're a legitimate business person who wants to secure shipment. Think about it; if someone requests NOT to use delivery confirmation, you can guess where their intentions are. The extra .75 is not breaking anyone's piggy bank, so don't feel bad about it.

There you have it! Use these highly useful yet highly overlooked tips to generate more traffic to your auctions and enjoy higher sale prices. To e-bay success!

Check out http://www.freelancemommystudio.com for more e-bay and work at home tips and programs!
Copyright Jamie Sloan 2008, Re-use of this article is permitted along with author's name and link to website http://www.freelancemommystudio.com

Manage Debtors And Creditors To Improve Liquidity

2009-02-12T18:03:00.001-08:00

Sales turnover and net profits may follow a rollercoaster pattern familiar to most business but when the cash flow dries up the game is over. Urgent attention to the management of working capital can provide every business with the cash resources to exploit its potential

Most businesses will experience periods of lower sales and times when losses may be incurred as expenses exceed sales income. The situation is recoverable by producing higher sales and reducing costs and expenses. A business that runs out of cash resources is dead in the water.

Debtors and sales income management

The objective is to obtain payment from customers as fast as possible improving cash flow and minimising the risk of bad debts and not being paid at all.

Payment terms offered to customers should be clearly stated and fixed as standard accounting figures according to the amount of funding the business is prepared to offer its clients. Because that is exactly what credit terms to customers is, free cash funding in exchange for eventual sales income.

Consideration should be given to using a cash discount system to encourage sales invoices to be paid faster. In some businesses it would be appropriate to obtain up front deposits and scheduled payments. Review this practise to obtain a greater proportion of payments faster to improve liquidity.

New customers should be subjected to a strict credit check. All new customers where credit check details are not available should be invoiced by the accounting function on a pro forma basis. Any businesses who fail to meet the highest credit score required should remain on a pro forma invoice basis.

The credit control function needs consideration from the first step of issuing customers with a sales invoice, producing customer statements of the debt owed and a set procedure of credit control letters and telephone follow ups that actually achieve the end result of getting the cash in. An essential process in the credit control procedure would be to ensure the accountant or bookkeeper always issues sales invoices and customer statements promptly.

Incorporate into the terms of trade a set of rules to invoke interest payments for late payment and late payment debt recovery costs. In the UK the Late Payment of Commercial Debts (Interest) Act 1998 sets out the statutory rights of business to claim interest and costs.

Consider the possibility of factoring sales invoices due from debtors either by selling the sales invoices to a third party or raising cash on the value of those invoices pending payment. Factoring has the disadvantage of often not being cheap but does have the advantage of generating a regular stream of cash.

Bad debts have a double impact on any business and all possible steps should be taken to reduce the risk. A bad debt not only uses valuable resources in chasing the debt with the negative impact on cash flow and liquidity but also is a straight loss to the net profit and a strong indicator that the accounting function is failing the business.

Creditors and expenditure management

The objective is to extend the time allowed for payment of expenses the business incurs.

Consider the frequency of all payments made to suppliers. Small business have alternative payment terms available for the payment of taxes. In the UK value added tax can be paid quarterly or monthly, vat cash accounting can ease the tax liability due in critical periods and paye payments can be paid quarterly rather than monthly for smaller businesses.

Every opportunity should be considered to improve liquidity and that would include the frequency which employee salaries and wages are paid. A sensitive area since it involves the most important people to the business success but adopting a payment period to coincide with the receipt of cash from customers may in some circumstances balance liquidity.

General creditors are a major area to be addressed in terms of both the amount of credit received from suppliers and the time required to pay those creditor accounts. Larger orders on extended payments terms creates a risk area should the goods not be used but can greatly assist cash flow as the business is effectively borrowing free cash from its suppliers.

Stock levels are crucial to financial management of the creditor total. High stock levels use valuable working capital which is offset in part by the level of creditors. Higher levels of stock financed by free credit from creditors lowers the cash flow requirements on the other parts of the business.

About The Author
Terry Cartwright designs UK Accounting Software at http://www.diyaccounting.co.uk/ on excel spreadsheets providing complete Bookkeeping solutions http://www.diyaccounting.co.uk/smallbusinessaccounting.htm for small to medium sized businesses

Superior Leader - Warren Buffet

2009-02-12T17:59:00.000-08:00

Superior business leader and American investor Warren Buffett is often called “Oracle of Omaha” or the “Sage of Omaha” and philanthropist. (Wikipedia, 2007) Buffett is the CEO, and the biggest shareholder of the Berkshire Hathaway Company. Buffett’s has an estimated current net worth of approximately $52 billion in US funds. Forbes Magazine ranks Buffett the third richest person in the world in September 2007 behind Carlos Slim and Bill Gates.

Warren Buffett is known for his economical and plain lifestyle. Buffett still lives in the same Omaha, Nebraska house that he purchased in 1958 for $31,500 with a current value of $700,000. In 1989, Buffett spent $9.7 million of the Berkshire’s funds on a corporate jet. He jokingly named it “The Indefensible” because of his past criticisms of such purchases by other CEOs. (Wikipedia, 2007)

Warren Buffett decided to make a commitment to give his fortune to charity back in June 2006. Buffett’s charity donation is approximately $30 billion, which is the largest donation in the history of the United States. The donation was enough to more than double the size of the foundation with 83% of it going to the Bill and Melinda Gates Foundation. Buffett believed that his family had enough money to get started in life so Buffett decided to give his fortune to charity. Buffett’s annual salary in 2006 was only $100,000. In 2007, Buffett was listed among Time Magazine’s 100 Most Influential People in the World. (Wikipedia, 2007)

What makes Warren Buffett a good business leader? This is what everyone wants to know because Warren buffet is so successful. It all starts with leadership. Warren buffet is a true leader where his leadership makes a difference in the world. Leadership is very much related to change and Warren Buffett has the capabilities of leadership change to fit the changing world. Warren Buffett has repeatedly demonstrated the ability to map read in the irregular waters of change. Is Warren Buffett born a leader? The authors of this paper believe not. Experience and research has shown little evidence that an individual who comes to power is a “born leader.” Warren Buffett took the falls that any other leader has to take. Warren Buffett learned from his mistakes and turned his mistakes into a positive thing. Warren Buffett shares his leadership at all organizational levels and Buffett is empowered to share leadership responsibilities. In the world of business, many titles related to leadership roles are actively used in business and Warren Buffett wears those titles to make him effective in multiple leadership positions in business. Distinction between good leadership and good management is made often. Managers are made to be organizational, controllers and budgeters. Warren Buffett has leadership in all three departments and one must have these traits to be a good business leader.

Another important trait in Today’s business leadership is communication. Warren Buffet is a skilled communicator in all aspects of life. Communication is the real key of leadership. Skilled communicators have an appreciation for positioning in the business world. Warren Buffet is experienced at positioning himself at the right place at the right time. Warren Buffet has the understanding of the people he is trying to reach and what he can and cannot hear from the people. Knowledge of audiences’ needs and wants gives the orator the ability to listen. Warren Buffett is an excellent listener with the ability to convey his understanding.

When Warren Buffett talks, people listen. Warren Buffett can send a message through an open door and does not have to push the message through a wall.

Leadership is crucial to any successful business and good leadership is what Warren Buffett is all about. This is what makes Warren buffet a good business leader.

Mr. Warren Buffett’s investment strategies and course of leadership are shining examples of characteristics shared by cognitive theorists. Cognitive theory is an approach of explaining behavior through perception, anticipation, and thinking. Mr. Buffett’s continual approach of analyzing both possible investment choices, market trends, and the ability to place management resources of the right caliber in the right position has consistently brought this investor to the forefront amongst peers and the marketplace. At the core of every sound investor is a creative innovator.

Innovation demands creativity. Creativity in turn draws on our cognitive faculties, across the full amplitude from emotion to reason. In the number-heavy world of global investing, innovative thinking is critical. Innovative investors decipher future trends, spot likely winners by combining science (financials) with art (acuity and perception) and continuously mitigate risk. They assess user needs, product features, the proper deployment of money, professional organizational structures and risk management. (Kore Kalibre, 2006)

Mr. Buffett’s instinct and ability to interpret market trends is also held by tight reigns. Despite over 50 years of growth, Mr. Buffett always adheres to one of the most basic business principles: “…only compete where you have a competitive advantage. Warren Buffett refers to staying within your circle of competence. Social psychologists tell us, though, that we are prone to overconfidence when it comes to assessing our abilities…” (Arthridge, 2006) A man of Warren Buffett’s position and track record could easily be derailed to a sense of over confidence. The principle of only competing within your range of competitive advantage is a principle that can be applied to many other areas in life, and Mr. Buffett’s ability to work and live by this idea has allowed him to continue forward with minimal bruising.

By establishing the previous examples, the authors can reinforce the principles of cognitive theory in that Mr. Buffett behavior patterns are clearly dictated by thought processes, which include interpretation, analysis, and foresight. “As experiences and events gain meaning and value, the process becomes increasingly top down as the mind in (a) attempt at an orderly process influences perception though beliefs, goals and external process” (Gardener, 2007)

Warren Buffett’s is a self empowered leader, because he is loyal, sets goals, plans a strategy for achievement, and stays committed until he accomplishes his purpose. Up to date, he is the greatest stockbroker of all-time. He is a very conservative investor that prefers to invest in companies that sell name brand products that he uses. For example, Coca-Cola, Gillette Razors, See’s Candy, Gulfstream Jet, and GEICO are the major companies he invested in. In the nineties his assets quadrupled in less than five years. He is a smart investor that usually does not take big investment risks. For example, he will not invest in internet stock, because the return is unpredictable. He likes to invest in companies that he is sure will be successful 20 years later. He buys the company with the intentions of keeping it forever. Usually, the management team of each company is the same staff that sold it Warren Buffett from the beginning. He stays loyal to his partners, and the team workstheir best to keep him happy.

After Warren Buffett’s wife died, he decided to donate 85% of his money to charity. However, “he wants his money to be used the same year he donates it”.(Harris, 2006) The requirement will accelerate the process to help the world. According to Fortune magazine, five-sixths of his money will go to the Bill and Melinda Gates Foundation. This foundation which focus on finding cures for diseases that are common in poor nations. The rest of the money will be split among four other charities, that are each run by his three children and one that is in his late wife’s name.

Warren Buffett is not a huge spender. In fact, he still lives in the same house he bought 40 years ago. Warren “told ABC News “Nightline” that being born into wealth did not entitle his children”(Harris, 2006). In addition, he told Fortune magazine that, “A very rich person would leave his kids enough to do anything, but not enough to do nothing.”(Harris, 2006) In other words, he wants his children to work earn their money and value hard work and smart choices.

In the year 2006, Warren’s first annual donation to the Bill and Melinda Gates Foundation was $1.5 billion and the rest was divided among the four charities. He was the first person to make a donation better than Bill Gates, the richest man in the world. It seems as if Bill Gates and Warren Buffett set a good example and lead others to be more generous, because now the Barron Hilton has committed to donating half of his fortune to charity also. Barron Hilton is the founder of the Hilton Hotels and is worth $2.3 billion. Hopefully, a trend started among the fortunate to give to the less fortunate.

The personality of Warren Buffett ties to the Social Cognitive Level, because he tries to understand and make sense of other people. He observes the differences in social knowledge when dealing with people. Social cognition refers to making sense of ourselves, others, and how the information is used. In the sixties and seventies Albert Bandura and Walter Mischel were psychologists, studying personality development. They found that social learning and cognitive principles improve ones abilities to self-regulate and to follow goals. Warren investment choices were successful, because he conditioned his the way he processed information, choices, and expectations.

About The Author
Michael J. Spindler - http://www.localmusichits.com - A Musicians Community for Fans and the Bands to promote hits in local music on a national stage.

Gardener, J. (2007). Cognitive Behavior Theory. Retrieved December 26, 2007, from http://www.cognitivebehavior.com/theory/index.html

Harris, D. (2006, June 26,). Warren Buffett's Unprecedented Generosity. Retrieved December 31, 2007, from http://abcnews.go.com/print?id=2118501

Kore Kalibre (2006, March-April 2006). Warren Buffett’s Innovation: Staying away from Rapid Product Innovation. Retrieved December 26, 2007, from http://www.korekalibre.com/index.php?option=com_magazine&task=show_magazine_article&magazine_id=26

Legg Mason Value Trust (2006, October 26). Legg Mason Value Trust (LMVTX) Letter to Shareholders. Retrieved December 26, 2007, from http://markets.kiplinger.com/kiplinger?GUID=323448&Page=MediaViewer&Ticker=LMVTX

Wikipedia (2007, December 25). Warren Buffett. Retrieved December 18, 2007, from http://en.wikipedia.org/wiki/Warren_Buffett

Managing People: Are You Frustrating or Inspiring

2009-02-11T08:56:00.001-08:00

Good management consists in showing average people how to do the work of superior people.
John D. Rockefeller

How good are you at managing people? As a leader you can be joyful and inspiring or frustrating and soul destroying. Let's look at how you can turn managing people into a soul destroying enterprise and then take a look at a few simple actions that can steer you toward inspiring yourself and others.

How To Be A Frustrating Leader

When you got your first management role, you probably had very good intentions about the difference you would make and the results you would deliver. Unfortunately, for many, the extent of their training in managing people is to attend a one or two day supervisory course.

Once the impact of the training is over and forgotten in the rush of day-to-day busyness then the most likely source of influence on how you manage your people is the people you report to. Even if you don't like them as managers, their style will have an indelible impact on how you show up as a leader.

In hundreds of workshops, consistently participants have told me that the things they dislike and are frustrated the most by, in their managers are:

* Think You Must Have All The Answer and Not Ask Others Opinions
* Be More Concerned About Own Needs Than The Needs of Others
* Spend Little Time In Reflection, Self-Insight and Self-Improvement
* Hog The Limelight
* Inconsistent In Behaviour
* Don't Let Your People Have Opportunities to Develop
* Don't Set Clear Targets

As a youngster growing up, you probably said to yourself "I will never do/say/be like my Mom and Dad". Yet, how many times have you heard people say: "My goodness, I sound just like my parents!" And there's the rub.

This is exactly what happens in organizations. You promise yourself that when you become a leader you won't be like your boss - s/he has done a good job of showing you what NOT to do.

However, the people who report to you may well tell a different tale! They may see you as everything you disliked in your boss!

How To Be An Inspiring Leader

Of the hundreds of things you can do to be an inspiring leader here are what are possibly the top five approaches you can use to inspire your people to be at their best.

Focus on Strengths, Minimize Weaknesses: Create a work environment that enables people to focus on using their strengths and to work around their weaknesses. According to research conducted by the Gallup organization, managing people's strengths, is one of the key success levers of any business.

When people are using their strengths, they come into that state of being that Mihaly Csikszentmihalyi calls Flow. In Flow people become absorbed in what they are doing and use their capability to its fullest.

Traditional thinking has been that people should focus on improving their weaknesses. The research, however, finds that getting people to spend a lot of focus on improving weaknesses is fundamentally flawed.

Provide Challenging Work by Delegating Authority and "Sexy" Assignments: Delegating work that provides added responsibility, variety, challenge and enables a higher profile in the organization is one sure way to inspire the people you are managing.

Done well it engages, energizes and improves commitment because people feel they are needed and respected. It also builds your reputation as a person who develops talent and ensures, as word gets out, that you attract stars to your team who want to be a part of the buzz.

Demonstrate the Value of Your Team: You must have impact on those people who hold the keys to the resources and promotional opportunities your team desire. Influence upward well, so that your team is seen in a good light - as a place where winners and many potential future leaders reside.

Regular Face-to-Face Contact: Make sure that on a regular basis you are meeting with your team members. Set aside time to talk about what is working, not working for them in their job. What their goals and aspirations are. What support they need from you in order to make this a great work experience for them.

In survey after survey the number one thing that people wanted from their leader is that they had regular opportunity to talk to their leader about more than just the day-to-day issues.

Walk Your Talk: People need to feel that you are committed to your personally espoused principles/values as well as the principles/values of the organization. Most managers believe they are honest when communicating with and managing people. Yet, most employees don't believe their managers honestly communicate results and requirements.

It is critical that people believe they can rely upon you. If you make an agreement with someone, no matter how small, make sure you stick to it. Nothing will undermine your credibility and integrity quicker than broken promises.

The advantage of consistently using these approaches is that your people will feel good about work and even better you, you will feel inspired about the difference you are making. Oh and by the way, your business results will sky-rocket!

Breakthrough Leadership Mentor, Shelley Holmes has helped thousands of individuals and hundreds of organizations to align their potential. How do you rate on the 99 point Manager to Breakthrough Leader scale? Take your self-assessment today: http://www.leadership-and-motivation-training.com/leadership-assessment-tools.html#manager

Franchise Opportunities - Many Franchisors Are Looking At 2009 with More Advertising

2009-02-05T16:33:00.001-08:00

Let's face the reality of the times. The US government has officially admitted to over 2 million jobs lost in our current economy. If this is true, what does it mean besides the obvious for the potential of buying a new business or franchise opportunity?

The fact is that times like this never last forever and right now may just be a perfect time to take the initiative to investigate the potential of owning your own business…whether you are affected by the downsizing or not. Interest rates are lower than usual and with a new Presidency and administration right around the corner, the time might be better than believed to start a new business.

As the year unfolds, we are going to be keeping a close eye on the franchise scenario and doing our best to keep you informed about franchise opportunities that may be worth learning more about.

While the economic downturn ripples through the US economy, numerous Franchisers are looking at the challenging business landscape and ramping up ad buys.

Take Dunkin' Donuts for example. They are launching a $100M ad campaign that represents an increase of more than 5% over 2008. I believe that what they are saying is that we are going to fight even harder to maintain and even increase market share.

In so called "normal times" a 5% increase would also be considered normal. In these times of relative uncertainty, 5% sends a definite message. It speaks to a bullish position on the market and is exciting to see taking place. Remember that even though Dunkin' Donuts has 5,769 U.S. stores that are relatively well positioned, they are right up there on the front line doing what they do best bringing in consumers for coffee and donuts.

The same levels of ad expenditures can be seen across the board in some areas and demonstrates that many Franchisers share the same thinking i.e. yes, it is going to be a challenging year but we are going to do our best to maintain and surpass past performance.

I say that is what we need more of. A positive attitude, a smart business plan and perseverance can really reap big rewards even when the environment is less than optimal.

A Checklist of Questions To Ask Before Buying a Franchise by James Davis

2009-02-04T20:02:00.000-08:00

Franchise businesses such as Wendy's, McDonald's and Jack-In-The-Box are booming. The people setting up franchise ideas and businesses know a good thing, and are really promoting this idea. Franchises for just about every conceivable kind of business are being sold in ever increasing numbers.

Some franchises are very good. They treat both the franchisor and the franchisee very well. Others are very one-sided. Still others are almost total rip-offs that trap one into paying ten to fifty times the actual value of the business idea, equipment, or whatever it is they are trying to get you to buy.

Before putting any money into a franchise, you should investigate everything completely. We've prepared a list of questions you should be asking, and should get satisfactory answers to before investing.

1. Has your attorney studied the franchise contract, discussed it completely with you, and do you both approve it without reservations?

2. Does the franchise require you to take any steps which are either illegal or even border on illegal, or are otherwise questionable or unwise in your state, county or city?

3. Does the franchise give you an exclusive territory for the length of the franchise period, or can the franchisor sell a second franchise in your territory?

4. is the franchisor connected in any way with any other franchise company handling similar products or services?

5. If you answered yes to the above questions, what is your protection against the second franchising company?

6. Under what circumstances can you end the franchise contract, and at what cost to you?

If you sell your franchise, will you be compensated for your goodwill or will it be lost to you?

8. How many years has the firm been offering you the franchise been in operation?

9. Does the company offering you this franchise have a reputation for honesty and fair dealing among its franchisees?

10. Has the franchisor shown any certified figures indicating exact net profits of one or more of its members, and have you personally checked the figures with these people?

11. Will the franchisor assist you with: a) A management training program; b) An employee training program; c) A public relations and advertising program; d) Capital; e) Credit; f) Merchandising ideas?

12. If needed, will the franchisor assist you in finding a suitable location?

13. Is the franchising firm adequately financed so that it can carry out its sated plans?

14. Does the franchisor have experienced management, trained in depth?

15. Exactly what can the franchisor do for you that you cannot do for yourself? 16. Has the franchisor investigated you carefully enough to assure itself that you can successfully operate a profit to both of you?

17. Does your state have a law regulating the sale franchises, and has the franchisor complied with that law to your satisfaction?

18. How much equity capital will you need to purchase the franchise and operate it until your income equals your expenses?

If you can get the answers to each of these questions, and those answers satisfy you, then you're probably thinking about buying a pretty good franchise deal. However, if you're in doubt about any of these points, be sure to check it out and know the answers for certain before you invest or sign anything.

Buying a franchise can give you a measure of security, and in some cases, sure-fire profits. Business surveys show that fewer than 20 percent of all franchised businesses fail. This is in comparison to a 60 to 80 percent failure rate for ALL new businesses started in this country each year.

Information regarding specific franchising ideas can be found in the franchising directories, which are generally available at the local library. Often there will be a notice posted in franchise outlets themselves.

If you can afford the entry into this business, statistics are on your side. You are now armed with some CAUTION and STOP and GO signs!

About the Author

For more information Click Here - A Checklist of Questions To Ask Before Buying a Franchise.

This article is shareware. Give this article away for free on your site, or include it as part of any paid package as long as the entire article is left intact including a live link. Copyright © 2009 James Davis

Owning a Franchise: Getting Ready by Art Gib

2009-02-04T19:49:00.000-08:00

With the recent economic events and cutbacks, individuals are looking for more creative ways to earn a living and become financially independent. Franchises may seem like a great idea: own your own company, create your own hours and reap the benefits. But owning a business like this is a lot of work, and should not be entered into lightly or hastily.

No matter what type of business you choose to become a part in, it requires a whole-hearted commitment and your most precious commodity: time. Your hard work will be needed to make the venture profitable. Here are some things you should know before you consider purchasing.

You'll need to remember that as a businessman, you don't only participate in the start up and then reap the rewards. Running a business is hard work, and you must be comfortable with all aspects of the business, from flipping burgers if it is a fast food franchise, to keeping accounting records. A high level of commitment is necessary, and if you want your venture to be successful, your time will be needed.

Consider how you deal with the general public? Most franchises offer goods and/or services to the public, and if your customer service skills leave much to be desired, you may want to rethink the desire to own a franchise. Remember that dealing with the public can be draining and tough, so if you are easily offended or don't have a toughened skin, this career is not for you.

Also examine if you are happy with the location that you are currently in. In opening or owning a company, you are making a long term commitment to the location in which you currently live, and if you were planning a move in the next five years, don't purchase a franchise. Franchises need a longer time than average businesses to become profitable, so make sure you're in it for the long haul before starting your relationship.

Have a clear picture of what is expected as far as daily operations involved with owning your own business. If the thoughts of accounting, insurance for franchises, hiring and firing employees and managing day to day tasks sound exhausting, it's because they are. Before purchasing, ask plenty of questions of the business owner as well as asking questions of other owners on your area. Go into the experience with your eyes wide open as far as the workload goes.

About the Author

All Franchise Insurance (http://www.allfranchiseinsurance.com/) offers quotes on insurance for franchise owners. Art Gib is a freelance writer.

How To Write A Good E-mail for Business

2009-02-04T18:20:00.001-08:00

How To Write A Good E-mail Subject Lines That Works?

Here are the 5 tips:

1. Ask a question. One of the best ways to get a reader's attention is to ask a question. But like a trial lawyer questioning a witness on the stand, make sure it'll get you the response you're looking for. "What's the best way to grow your business?" is a great subject line for business owners. After all, what business owner wouldn't want to grow his or her business? Or let's say you run a health club. An e-mail with the subject line, "How can you lose 5 pounds in one month?" would certainly be compelling. It's important your question be relevant to your audience.

2. Be a tease. A clever subject line can be enticing. When it's done right, reader curiosity is piqued. They want to know more--and they'll open your e-mail. Writing a teaser-style subject line requires some creativity, and your content needs to deliver. A company that sells high-definition TVs could use the subject line, "You're not going to believe your eyes" as a teaser to introduce a new addition to their product line.

3. Tell it like it is. Often, what works best is to say exactly what you want your reader to know. Examples of this straightforward approach are, "Sale on all sweaters this weekend," "Master jazz pianist plays live this Friday" and "The seven secrets of a profitable business." This just-the-facts approach works especially well when you can appeal directly to your audience's interests. It's also the best approach to use when you send a newsletter.

4. Remember "WIIFM". When a person gets your e-mail, the first thing they consider is "what's in it for me?" They have a decision to make. Do they open your e-mail, leave it for later or delete it? If there isn't something about the subject line that lets them know why it's worth their precious time to see what's inside, then the choice will be clear. Keep WIIFM in mind when creating every aspect of your e-mails, including the offer, content, images--and most definitely the subject line. It's all about them. They know that; just make sure you know it, too.

5. Get personal. The more you can make each contact feel you're speaking directly to them, the more effective your communication will be. Whatever style of subject line you use, you can make it personal by using the word "you." Professional copywriters know the secret of using this powerful little word. Just look at the advertisements, mail and e-mail you receive. A few examples are, "Find the right swimsuit for you," "You can save 50 percent on travel," and "You'd look phenomenal in a custom-tailored suit." "You" is ideal, but "your" works too.

6. Not sure which approach is right for you? Try them all, and then show a friend or colleague to get their feedback. Pick the one you believe will be most effective for your audience. Whichever approach you choose, it's always worth spending the time and effort to write a great subject line. Because if your readers don't open your e-mail, they'll never have the chance to read the important message you've created for them inside.

Topic 2 ~ Increase Click-Through Rate (CTR) ~

How to Increased Click-Through Rate (CTR)?

Here are some guidelines:

1. Include a feature, a benefit, and an advantage in the opening. This needs to be used in a subtle way, but in the opening you're really doing a small marketing job for this issue of your email newsletter. Highlight an article or two that are important, explain what you're providing the readers that they won't get elsewhere, and tell them what the benefit will be. A great example is something like "Nokia and Sprint announced second quarter earnings today. Learn what our Wireless Week experts say about the results, and what effect you can expect them to have on the industry at large."

2. Put the email newsletter in the context of your readers' day. This goes hand in hand with the last point. Your readers are busy, and if you can make a compelling case for why they should stop what they are doing and take a few minutes now to read your email newsletter, you'll get them in. We recommend editors reference important events, upcoming trade shows, or other things that say to the reader "You will find it worthwhile to stop and read this email newsletter now, because the information in it will help you stay on top of your business."

3. Keep it fresh. Don't craft a "perfect paragraph" and use it issue after issue after issue. One of the keys to success is to keep the copy fresh and highlight items in that issue of the email newsletter. If you use the same generic language repeatedly, people will stop reading it and it'll be a waste of your time.

4. Keep it short. This is critical. We recommend no more than two to three sentences -- just enough to get them interested and pull them in to read the rest of your email newsletter.

Try it out and see the results! This is just one of the simple things you can do to engage your reader and optimize your CTR.

Topic 3 ~ Killer Email Sales Letter ~

How to Write Killer Email Sales Letter That Get Results?

Here are what we've found works best. Use these tips properly and your results will skyrocket.

1. Your email "from" sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand image.

2. Send emails only when you have something to say that will benefit the reader. No fluff. No filler. You must be relevant. If you can't be, don't send an email until you have something beneficial to say.

3. Start your emails with the specific benefit the reader can get from your message. You have no more than 3 seconds to pass the crucial "what's in it for me?" test.

4. The copywriting tone and language should be personal and conversational, instead of stuffy and "corporate".

5. Make a specific offer to the reader and, if possible, include a short deadline by which he must respond to get it.

6. Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.

7. Test your subject lines and offers on small segments of your list before you send the email to your entire list.

8. Include "Email this to a friend" service in all your communications for pass along and viral marketing.

Topic 4 ~ Good Call-to-Action ~

Get More Clicks With a Good Call-to-Action!

The call-to-action is a determining factor of your click-through rate. It is an important component of your email copy because it answers three important questions for the recipient. They are:

1. What you want them to do

2. Why they should do it, and

3. How to take that next step.

Whatever action you want your recipients to take, you can make it happen more often with a good call-to-action. First, decide what you want them to do:

1. Buy something

2. Sign up for a service

3. Fill out a form

4. Read an article or get more information

5. Visit your website or store

6. Make an appointment

Etc…

Then, make sure you incorporate these 6 characteristics to get the results you're looking for. Make your call-to action:

1. Visible - People read, react, make decisions and take action differently. Some make decisions right away ("You had me at hello.") and some need more details ("I'm from Missouri."). Place call-to-action links in the beginning, middle and end of the email so that recipients can click whenever they are ready.

2. Clear - Stick to simple words, short phrases, bulleted benefits and paragraphs of 1-3 short sentences. Include appropriate graphics and cut the clutter by making effective use of white space.

3. Compelling - Use action-oriented verbs and phrases: "buy now," "call today," "save" and so on.

4. Rewarding - Offer an incentive or reward for action. For example, "Act now and also receives...," or "the First 100 respondents will be entered into a raffle to win..." The giveaway, or prize, you choose should be closely related to your product or service. That way, you will be targeting customers who are interested in what you have to offer, not just the latest gadget.

5. Urgent - The longer an email sits in an inbox, the less likely it is to be acted on. Create a sense of urgency to get a more immediate response. Try limiting the offer to a specific time period, to the "first 50 customers," "while supplies last," etc.

6. Direct - Your call-to-action links should go to the appropriate page on your website with more details on the specific product or service you're promoting. If you don't have a website, the call-to-action might be store locations to visit or a number to call for an appointment.

Keep in mind that, in addition to repeating your call-to-action, you can vary your call-to-action to appeal to different types of buyers (and to fit your sales cycle). For example: "Click here to buy now" will naturally work better with loyal customers. The softer, "Click here to learn more" may be better for newer prospects.

Topic 5 ~ Avoid Common Pitfalls ~

Read Your Email Message Backwards to Avoid Common Pitfalls

Here are some common problems to look out for:

1. Misspelled words - It's a good idea to spell-check a document, but it's not enough. A spell checker won't catch every error.

2. Wrong word used - This is why a spell checker isn't enough. A spell checker will only flag words it doesn't recognize. It can't tell if a legitimate word is used incorrectly. Some words commonly confused: accept, except; your, you're; then, than; there, their, they're; cite, site, sight; lay, lie; loose, loosen, lose. Also, look out for a missing "r" in the word "your." It's easy to overlook a sentence such as "Visit our Web site now to receive you free copy."

3. Grammar error - Again, if you know you're not a good writer, have someone else check your writing for grammatical errors. Mistakes make you look bad.

4. Punctuation error - This is another area where you'll benefit from a review by someone who knows their stuff. If you're determined to do it yourself, purchase a good grammar or style book. One of the most common punctuation problems: Too many stupid commas!

5. Vague or confusing statement - Make sure every sentence is crystal-clear. You don't want your promotional message to raise more questions than it answers.

6. Illogical statement - Read over what you have written slowly. At the end of each paragraph, ask yourself: "Did that make sense?" Rewrite so that it does.

Topic 6 ~ Frequency of Sending Emails ~

How Often (Frequency) Should You Send Email?

There's no quick answer to the frequency question. It depends on the goals for your email and the type of content you send. Some rough guidelines:

1. Mail at least once a month. Mail less often than this, and you risk being forgotten by recipients. Monthly is the bare minimum if you want to keep your brand or company name top of mind (a common email goal).

2. Let content be your guide. Look at what you provide readers and you'll get a feel for proper frequency. Analyze how often the information changes and how quickly readers must receive it to act on it.

3. Work within your resources. A daily email requires many more resources than a monthly. Better a well-done monthly email than shoddy weekly or daily. It's recommended to start with a monthly. Once that's going smoothly, they can think about moving to weekly. You need to walk before you can run!

4. Watch for trends. Declining response, open, and click-through rates can be signs of list fatigue. Though some decrease is normal, watch carefully and cut back frequency if you see a problem. Don't assume if the unsubscribe rate is stable you're OK. Many people prefer to forward email directly to their delete folder rather than unsubscribe.

Topic 7 ~ Understanding Spam Filters ~

Understanding Spam Filters to Avoid Your Emails Get Junked!

If you send email campaigns long enough, you will inevitably run into spam filter issues. On average, you can expect 10-20% of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. Unfortunately, there is no quick fix. If you want to avoid getting your emails junked by spam filters, you have to understand how they work.

Generally speaking, spam filters look at a long list of criteria to judge whether or not your email is junk. For example, they might look for spammy phrases like "CLICK HERE!" or "FREE! BUY NOW!". They'll assign points each time they see one of those phrases. Certain criteria get more points than others. Here's a sample of criteria from Spam Assassin, one of the most popular spam filters out there:

• Talks about lots of money (.193 points)

• Describes some sort of breakthrough (.232 points)

• Looks like mortgage pitch (.297 points)

• Contains urgent matter (.288 points)

• Money back guarantee (2.051 points)

• Why Pay More? (1.249 points)

It's easy to use "spammy" keywords in your email without even knowing it. Here are some common ways marketers unwittingly trigger spam filters with their campaigns:

1. Using spammy phrases, like "Click here!" or "Once in a lifetime opportunity!" too many times in your email. Sometimes, you can't avoid phrases like "FREE SHIPPING!" but use them sparingly, and don't do anything else risky.

2. Going crazy with exclamation points!!!!!!

3. USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL

4. Coloring their fonts bright red, or green

5. Coding sloppy HTML (such as by converting a Microsoft Word file to HTML)

6. Creating an HTML email that's nothing but one big image, with no text (since spam filters can't read images, they assume you're a spammer that's trying to trick 'em)

7. Using the word "Test" in the subject line (agencies run into this all the time, when sending drafts to clients for approval)

Topic 8 ~ Why Email Marketing Does not Work? ~

If Your Email Marketing Does not Work, Think Again Why?

Before you arrive at the faulty conclusion that email marketing doesn't work, let’s look at this from a different perspective for a moment that would make your emails ineffective.

First there's what you are writing in the body of the email. If this is your first attempt to get in touch with a prospect, what are you putting in the email? A dissertation? If it's longer than one or two paragraphs, it's too long. Look at your emails like an initial cold call. You need to laser in and deliver a compelling opening statement that's going to grab their interest and stimulate a conversation. Because there's no one to cut you off in an email or stop you from persistent pontification, people have tendency to ramble on and on in an email, giving the prospect the life story of the product or service they want them to consider. Keep it short and focus on the one or two benefits, opening up the opportunity to have a dialogue. That's it.

Second, are you sending attachments in the first email? No attachments! It's hard enough sending an unsolicited email to a prospect. Now you're adding more barriers and increasing the chances of your email winding up in their spam box or junk email folder. Some people have filters on their email that if an attachment is sent it automatically gets deleted. No attachment until that information in the attachment is solicited by the person.

Third, html or text? Once again, with all the email filters people use today, you will increase your odds by sending a text message only rather than trying to get fancy with formatting, graphics and pictures. The prospect really doesn't care about how beautiful your email looks; they care about the core message. Besides, they will never even get a chance to see your beautiful masterpiece in an html email if it's winding up in the trash.

Finally, you are using way too many spam words. As mentioned, the biggest enemy to email marketing or selling via email is the additional security that companies and individuals have on their network or computer. As such, the specific words you are using in the body of the email can be the culprit who is sending your email directly into the trash or spam box. In other words, you are using words that are often identified is spam and in turn, you email is getting flagged and deleted. Not even eye contact! The prospect is not getting a chance to, at the very least, see your email let alone read it and have a chance to respond accordingly.

Ending ~ Please Forward ~

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How To Write A Successful Business Plan

2009-02-04T18:11:00.000-08:00

Whether you are planning to start a brand-new business, expand an existing company, or get financing for a business venture, you will need to write a business plan. A business plan not only lends your business a sense of credibility, but also helps you to cover all your bases, increasing your chances of success.

Although writing a business plan can be a lengthy, intimidating project, it is not necessarily difficult. Here is an overview of how to write a successful business plan.

What to Include in Your Business Plan

Your business plan needs to demonstrate that you have thoroughly considered all aspects of running your business. To that end, the standard business plan has nine major sections, covering everything from your business’s mission statement to a detailed financial analysis.

Executive Summary

The first – and most important – section of your business plan is the executive summary. This section is so important that it should literally be the first thing the reader sees – even before the table of contents! However, it should also be written last, as you’ll have a better understanding of the overall message of your business plan after you’ve researched and written the other sections.

One of the most important parts of the executive summary is the mission statement. The mission statement is only three or four sentences long, but it should pack the most punch out of everything else in your business plan: Those four sentences are responsible for not only defining your business, but also capturing the interest of your reader.

The rest of your executive summary should fill in the important details that the mission statement glosses over. For instance, your executive summary should include a short history of the business, including founder profiles and start date; a current snapshot, listing locations, numbers of employees, and products or services offered; and a summary of future plans and goals.

This section is a candidate for a bulleted format, which allows you to list main points in a manner that is easy to scan. Avoid using too much detail – remember, this section is a summary. A page or two is usually sufficient for an executive summary.

Market Analysis

The next section of your business plan focuses on market analysis. In order to show that your business has a reasonable chance for success, you will need to thoroughly research the industry and the market you intend to sell to. No bank or investor is going to back a doomed venture, so this section is sure to fall under especially close scrutiny if you are looking for financing.

Your market analysis should describe your industry, including the size, growth rate, and trends that could affect the industry. This section should also describe your target market – that is, the type or group of customers that your company intends to serve. The description of your target market should include detail such as:

• Distinguishing characteristics
• The needs your company or product line will meet
• What media and/or marketing methods you’ll use to reach them
• What percentage of your target market you expect to be able to wrest away from your competitors

In addition, your market analysis should include the results of any market tests you have done, and an analysis of the strengths and weaknesses of your competitors.

Company Description

After your market analysis, your business plan will need to include a description of your company. This section should describe:

• The nature of your business
• The needs of the market
• How your business will meet these needs
• Your target market, including specific individuals and/or organizations
• The factors that set you apart from your competition and make you likely to succeed

Although some of these things overlap with the previous section, they are still necessary parts of your company description. Each section of your business plan should have the ability to stand on its own if need be. In other words, the company description should thoroughly describe your company, even if certain aspects are covered in other sections.

Organization and Management

Once you have described the nature and purpose of your company, you will need to explain your staff setup. This section should include:

• The division of labor – how company processes are divided among the staff
• The management hierarchy
• Profiles of the company’s owner(s), management personnel, and the Board of Directors
• Employee incentives, such as salary, benefits packages, and bonuses

This goal of this section is to demonstrate not only good organization within the company, but also the ability to create loyalty in your employees. Long-term employees minimize human resource costs and increase a business’s chances for success, so banks and investors will want to see that you have an effective system in place for maintaining your staff.

Marketing and Sales Management

The purpose of the marketing and sales section of your business plan is to outline your strategies for marketing your products or services. This section also plans for company growth by describing how the growth could take place.

The section should describe your company’s:

• Marketing methods
• Distributions methods
• Type of sales force
• Sales activities
• Growth strategies

Product or Services

Following the marketing section of your business plan, you will need a section focusing on the product or services your business offers. This is more than a simple description of your product or services, though. You will also need to include:

• The specific benefits your product or service offers customers
• The specific needs of the market, and how your product will meet them
• The advantages your product has over your competitors
• Any copyright, trade secret, or patent information pertaining to your product
• Where any new products or services are in the research and development process
• Current industry research that you could use in the development of products and services

Funding Request

Only once you have described your business from head to toe are you ready to detail your funding needs. This section should include everything a bank or investor needs in order to understand what type of funding you want:

• How much money you need now
• How much money you think you will need over the next five years
• How the money you borrow will be used
• How long you will need funding
• What type of funding you want (i.e. loans, investors, etc.)
• Any other terms you want the funding arrangement to include

Financials

The financials section in your business plan supports your request for outside funding. This section provides an analysis of your company’s prospective financial success. The section also details your company’s financial track record for the past three to five years, unless you are seeking financing for a startup business.

The financials section should include:

• Company income statements for prior years
• Balance sheets for prior years
• Cash flow statements for prior years
• Forecasted company income statements
• Forecasted balance sheets
• Forecasted cash flow statements
• Projections for the next five years – every month or quarter for the first year, with longer intervals for the remaining years
• Collateral you can use to secure a loan

The financials section is a great place to include visuals such as graphs, particularly if you predict a positive trend in your projected financials. A graph allows the reader to quickly take in this information, and may do a better job of encouraging a bank or investor to finance your business. However, be sure that the amount of financing you are requesting is in keeping with your projected financials – no matter how impressive your projections are, if you are asking for more money than is warranted, no bank or investor will give it to you.

Appendices

The appendix is the final section in your business plan. Essentially, this is where you put all of the information that doesn’t fit in the other eight sections, but that someone – particularly a bank or investor – might need to see.

For instance, the market analysis section of your business plan may list the results of market studies you have done as part of your market research. Rather than listing the details of the studies in that section, where they will appear cumbersome and detract from the flow of your business plan, you can provide this information in an appendix.

Other information that should be relegated to an appendix includes:

• Credit histories for both you and your business
• Letters of reference
• References that have bearing on your company and your product or service, such as magazines or books on the topic
• Company licenses and patents
• Copies of contracts, leases, and other legal documents
• Resumes of your top managers
• Names of business consultants, such as your accountant and attorney

Writing a Successful Business Plan

Despite the quantity of information contained in your business plan, it should be laid out in a format that is easy to read. Just like with any piece of business writing, it is important to craft your business plan with your intended audience in mind – and the bankers, investors, and other busy professionals who will read your business plan almost certainly won’t have time to read a tedious document with long-winded paragraphs and large blocks of text.

Business plans for startup companies and company expansions are typically between twenty to forty pages long, but formatting actually accounts for a lot of this length. A strong business plan uses bullet points throughout to break up long sections and highlight its main points. Visuals such as tables and charts are also used to quickly relay specific information, such as trends in sales and other financial information. These techniques ensure that the reader can skim the business plan quickly and efficiently.

Think of your audience as only having fifteen minutes to spend on each business plan that comes across their desks. In that fifteen minutes, you not only have to relay your most important points, but also convince the reader that your business venture merits a financial investment. Your best bet is a well-researched business plan, with an organized, easy-to-read format and clear, confident prose.

How to Successfully Navigate Your Business through an Economic Downturn

2009-02-04T18:04:00.001-08:00

An economic downturn is a phase of the business cycle in which the economy as a whole is in decline.This phase basically marks the end of the period of growth in the business cycle. Economic downturns are characterized by decreased levels of consumer purchases (especially of durable goods) and, subsequently, reduced levels of production by businesses.

While economic downturns are admittedly difficult, and are formidable obstacles to small businesses that are trying to survive and grow, an economic downturn can open up opportunities. A well-managed company can realize the opportunity to gain market share by taking customers away from their competitors. Resourceful entrepreneurs capture the available opportunities, from an economic downturn, by developing alternate methods of doing business that were never implemented during a prior growth period.

The challenge of successfully navigating your business through an economic downturn lies in the realignment of your business with current economic realities. Specifically, you, as the business owner, need to renew a focus on your core clients/customers, reduce your operating expenses, conserve cash, and manage more proactively, rather than reactively, is paramount.

Here are best practices that will help you to successfully navigate your business through an economic downturn:

Goals:

The primary goal of any business owner is to survive the current economic downturn and to develop a leaner, more cost-effective and more efficient operation. The secondary goal is to grow the business even during this current economic downturn.

Objectives:

• Conserve cash.

• Protect assets.

• Reduce costs.

• Improve efficiencies.

• Grow customer base.

Required Action:

• Do not panic… History shows that economic downturns do not last forever. Remain calm and act in a rational manner as you refocus your attention on resizing your company to the current economic conditions.

• Focus on what YOU can control… Don’t let the media's rhetoric concerning recessions and economic slowdown deter you from achieving business success. It´s a trap! Why? Because the condition of the economy is beyond your control. Surviving economic downturns requires a focus on what you can control, i.e. your relevant business activities.

• Communicate, communicate, and communicate! Beware of the pitfall of trying to do too much on your own. It is a difficult task indeed to survive and to grow your business solely with your own efforts. Solicit ideas and seek the help of other people (your employees, suppliers, lenders, customers, and advisors). Communicate honestly and consistently. Effective two-way communication is the key.

• Negotiate, negotiate, and negotiate! The value of a strong negotiation skill set cannot be overstated. Negotiating better deals and contracts is an absolute must for realigning and resizing your company to the current economic conditions. The key to success is not only knowing how to develop a win-win approach in negotiations with all parties, but also keeping in mind the fact that you want a favorable outcome for yourself too.

Recommended Best Practice Activities:

The Nuts and Bolts… The following list of recommended best practice activities is critical for your business' survival and for its growth during an economic downturn. The actual financial health of your particular business, at the outset of the economic downturn, will dictate the priority and urgency of the implementation of the following best practice activities.

1. Diligently monitor your cash flow: Forecast your cash flow monthly to ensure that expenses and planned expenditures are in line with accounts receivable. Include cash flow statements into your monthly financial reporting. Project cash requirements three-to- six months in advance. The key is to know how to monitor, protect, control, and put cash to work.

2. Carefully convert your inventories: Convert excess, obsolete, and slow-moving inventory items into cash. Consider returning excess and slow-moving items back to the suppliers. Close-out or inventory reduction sales work well to resize your inventory. Also, consider narrowing your product offerings. Well-timed order placement helps to reduce excess inventory levels and occasional material shortages. The key is to reduce the amount of your inventory without losing sales.

3. Timely collection of your accounts receivable: This asset should be converted to cash as quickly as possible. Offer prompt payment discounts to encourage timely payments. Make changes in the terms of sale for slow paying customers (i.e. changing net 30 day terms to COD). Invoicing is an important part of your cash flow management. The first rule of invoicing is to do it as soon as possible after products are shipped and/or after services are delivered. Place an emphasis on reducing billing errors. Most customers delay payments because an invoice had errors, and therefore, will not pay until they receive a corrected copy. Email or fax your invoices to save on mailing time. Post the payments that you have received and make deposits more frequently. The key is to develop an efficient collection system that generates timely payments and one that gives you advance warning of problems.

4. Re-focus your attention on your existing clients/customers: Make customer satisfaction your priority. A regular review of your customers' buying history and frequency of purchases can reveal some interesting facts about your customers' buying habits. Consider signing long-term contracts with your core clients/customers which will add to your security. Offer a discount for upfront cash payments. The key is to do what it takes to keep your current customers loyal.

5. Re-negotiate with your suppliers, lenders, and landlord:

i) Suppliers: Always keep your negotiations on the level of need, saying that your company has reviewed its cost structure and has determined that it needs to lower supplier costs. . Tell the supplier that you value the relationship you have developed, but that you need to receive a cost reduction immediately. Ask your supplier for a lower material price, a longer payment cycle, and the elimination of finance charges. Also, see if you can buy material from them on a consignment basis. In return for their price concessions, be willing to agree to a long-term contract. Explore the idea of bartering as a form of payment.

ii) Lenders: Everything in business finance is negotiable and your relationship with a bank is no exception. The first step to successful renegotiations is to convince your lenders that you can ultimately pay off the renegotiated loan. You must point out to your lenders why it would be in their best interest to agree to a new arrangement. Showing them your business plan and your action plan that includes your cost-savings initiatives, along with "the how" and "the when" of the implementation of your plan is the best way to achieve this goal. Explain to them that you will need their cooperation to insure that you can survive, as well as, grow your business during the economic downturn. Negotiated items include: the rate of interest, the required security to cover the loan, and the beginning date for repayment. A beginning date for repayment could be immediate, within several months or as long as a year. The key is to realize that your lender will work with you, but that frequent and continual communications with them is critical.

iii) Landlord: Meet with your landlord. Explain your need to have them extend the term of your lease at a reduced cost. Make sure you have a clause in the lease agreement that entitles you to have the right to sublet any or all of the leased space.

6. Re-evaluate your staffing requirements: This is a very critical area. Salaries/wages are a major expense of doing business. Therefore, any reduction in the hours worked through work schedule changes, short-term layoffs or permanent layoffs has an immediate cost saving benefit. Most companies ramped up hiring new employees in the good times, only to find that they are currently overstaffed due to slow sales during the economic downturn. In terms of down-sizing your staff, be very careful not to reduce your staff to a level that forces you to skimp on customer service and quality. Consider the use of part-timers or the current trend of outsourcing certain functions to independent contractors.

7. Shop for better insurances rates: Get quotations from other insurance agents for comparable coverage to determine whether or not your present insurance carrier is competitive. Also, consider revising your coverage to reduce premium costs. The key is to have the right balance-to be adequately insured, but not under or over insured.

8. Re-evaluate your advertising: Contrary to the other cost-cutting initiatives, evaluate the possibility of increasing your advertising expenditures. This tactic realizes the advantage of the reduced "noise" and congestion (fewer advertisers) in the marketplace. The downturn period a great opportunity to increase brand awareness and create additional demand for your product/service offerings.

9. Seek the help of outside advisors: The use of an advisory board comprised of your CPA, attorney, and business consultant offers you objectivity and provides you with professional advice and guidance. Their collective experience in working with similar situations in past economic downturns is invaluable.

10. Review your other expenses: Target an across-the-board cost-cutting initiative of 10-15%. Attempt to eliminate unnecessary expenses. Tightening your belt in order to weather the downturn makes practical, financial sense.

Proactively managing your business through an economic downturn is an enormous challenge and is critical for your survival. However, through well-planned initiatives, an economic downturn can create tremendous opportunity for your company to gain greater market share. In order to take advantage of this growth opportunity, you must act quickly to implement the above best business practices to continue realigning and resizing your company to the current economic conditions.

Copyright © 2008 Terry H. Hill

You may reprint this article free of charge in your newsletter, magazine, or on your website, provided that the article is unedited, and that the copyright, author's bio, and contact information below appears with each article. Articles appearing on the web must provide a hyperlink to the author's web site, http://www.legacyai.com

Terry H. Hill is the founder and managing partner of Legacy Associates, Inc, a business consulting and advisory services firm. A veteran chief executive, Terry works directly with business owners of privately held companies on the issues and challenges that they face in each stage of their business life cycle. To find out how he can help you take your business to the next level, visit his site at http://www.legacyai.com

To download a copy of this article, click on this link: http://www.legacyai.com/Article_Downturn.html.

Play the Brain Game for Gain

2009-02-03T17:32:00.000-08:00

Our workgroup was in the middle of a spirited brainstorming session � a free form session where creativity is encouraged, judgment is suspended, and the best ideas often come after ten or more minutes. The ideas were flying fast and furious, as they should, when the group gets momentum. The energy was intoxicating. And, in a fit of inspiration, I one employee suggested, "Why don't we reverse the order of the deliverables!?"

While nine other people energetically accepted this offer as worthy of inclusion on their flip chart of ideas, their manager scowled "That will never work!"

Thus ended a productive brainstorming session. Sadly, the manager was unclear on the concept at play. She replaced a brainstorm with a brain fart and stunk up the entire process.

A Different Kind of Collaboration

Brainstorming is a special type of meeting, with its own ground rules, tempo and ethos. It's also an invaluable tool for idea generation, problem solving, innovation, teambuilding and creativity. Whether you are tasked with creating new sales contests, new strategic initiatives or simply trying to break the doldrums of your day-to-day routines, brainstorming carries the day.

Rules That Rock!

By definition, brainstorming is unlike your typical meetings. Its unbounded by traditional rules where pre-determined people speak on pre-determined subjects for prescribed times. Like a jam session of Jazz musicians, all you need to do is begin recording and let the sounds begin. Remember, the key is to record it all. Later you can go back and edit out that which might not be considered beautiful music.

In Brainstorming sessions everyone is equal, all ideas are worthy of consideration, all judgment is suspended and a person's rank or status is irrelevant. The goal is to fill the air with ideas, depart from conventional thinking, and allow the smorgasbord of strategies, ideas, inspirations and epiphanies to cross-pollinate each other. Think of brainstorming meetings as magnificent melting pots, a veritable giant stew bowl where bouillabaisse bubbles and bursts, unleashing new, exciting and innovative initiatives. Consider a skilled facilitator for best results, though this isn't a requirement.

The B-List: Preparing for Your Meeting

The following recommendations will insure a successful session, whether it's a stand-alone brainstorm or part of a larger meeting or event:

- Adorn your environment with art, toys, games, crayons, colored markers or other stimuli to get the juices flowing and invite fun, free thinking and playfulness.

- Consider special written invitations in advance to set the tone, expectations and goals for the session

- Create a mental and/or physical ice breaker to loosen everyone up.

- Consider lava lamps, beanbag chairs and even bubble-gum and bubble makers to loosen everyone up.

- Encourage participation by all

- Language is key. Use sentences such as "What if we�?", "How about�", "Let's try�", or "Suppose we�"

- Check your skepticism, negativity and ego at the door. It's not about whose ideas are embraced. All ideas should be received, for the benefit of the group your mission.

- Employ the "Yes, AND�" approach instead of a "Yes, BUT�" stance in response to others' ideas.

- Remind people to suspend judgment throughout the session

- Assign a scribe or tape record the meeting. Consider a graphic recorder. (Visit www.GraphicRecorders.com for one I recommend.)

- Allow enough time for people to loosen up. Often the best ideas occur once the group has gotten over any self-consciousness and gathered momentum

Remember, like mastermind groups, brainstorming sessions rely on the reality that when multiple brainpower is applied the results are greater than the sum of their parts. You will generate great results from the blend of talent, experience, ideas and perspectives that naturally result from giving everyone equal footing and freeing them of the usual restrictions of time, structure and rules.

By the way, what if�?

San Francisco Bay Area-based Professional speaker Craig Harrison's Expressions of Excellence!� provides sales and service solutions through speaking. For information on keynotes, training, coaching, curriculum for licensing and more, call (888) 450-0664, visit http://www.ExpressionsOfExcellence.com or E-mail excellence@craigspeaks.com for inquiries.

3 Strategies For Protecting Your Business

2009-02-03T17:26:00.000-08:00

You�ve done the marketing, you�ve filled your funnel and the phone starts ringing � you�ve got a new client! Now what?

Whether you are a consultant, coach, virtual assistant or other type of service provider, it�s important to insure you start off your client relationship properly.

You don�t want to let the exhilaration of signing a new (or your first) client get in the way of sound business practice. There are three ways I recommend you protect yourself when dealing with clients.

1. Have a contract or client agreement.

You should have some form of contract or client agreement which states, at a minimum, your work hours, your hourly fee (if you charge by the hour), payment terms, a statement regarding confidentiality, your status as an independent contractor, an �out� clause (e.g., either party may terminate the agreement with 14 days notice) and any other data that you feel pertinent (such as an arbitration clause).

If you choose to have a contract or client agreement, it is in your best interest to insure that your client signs and returns it before any work is performed � remember to send your client a signed copy back.

2. Create Client Service Plans.

If you�re not sure how many hours a client will require each month, you may want to consider creating �Client Service Plans� which allows clients to know they have purchased a certain amount of your time for any given month.

For example, if you are a coach, you could charge $X/month for three 30-minute calls and email support. Or $Y/month for three 45-minute calls and email support.

If you are a virtual assistant, you could charge $X per hour for clients who commit to using 40 hours/month and $Y per hour for clients who commit to using 20 hours/month. Each set of hours/pricing would be a separate plan � Platinum, Gold and Silver, for example, where Platinum clients commit to the most hours and Silver clients the least.

Don�t be afraid to tailor your plans to your specific business and your clients. It�s important that they know you can be flexible while still maintaining your internal standards.

3. Require a deposit or get paid in advance.

It makes good business sense to require a deposit before you start work for new clients. The deposit doesn�t need to be prohibitive, but just enough to guarantee that you are paid at least something for your work if the client decides to try and stiff you.

Most coaches I know are paid in advance of the month. For example, clients pay at the end of November for December�s coaching. Many virtual assistants require a percentage deposit at the beginning of each month and credit it on the invoice.

The above strategies are not mutually exclusive. I use all three to a certain degree in my business along with a �Client Intake Form� that I�ve created. This allows me to learn something about the client before we�ve had our first session.

I include all of this information in my Client Welcome Kit along with a one-page informational sheet indicating how I best work. This allows us each to determine if our work styles mesh � thus creating a win/win situation for both.

In the end, it�s about creating expectations and insuring that both parties are happy with the arrangement.

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The Get Control of Your Business Now! (tm) Coach, Sandra Martini teaches small business owners how to better leverage themselves to create more success in their business while maintaining their sanity and having fun. Sandra's coaching programs are available via teleconferencing, emails and telephone calls. For more information and to receive the FREE special report, �7 Wealth-Building Secrets of Successful Entrepreneurs�, go to http://www.SandraMartini.com.

Embark on an inspirational ride with 42 successful entrepreneurs and learn how to tap into your higher self at http://www.PowerAndSoul.com.

Safety in the Workplace

2009-02-03T17:21:00.000-08:00

Safety in the workplace is something that everyone has to think about, from supervisors to workers. Everyone has a right to a safe and heathy workplace, so it is important that managers have a clear and workable plan to enhance workplace safety.

Develop a Safety Program

Each employer needs to develop safety programs, policies and plans for their specific work environment. This can include a wide range of ideas, depending on what type of workplace safety issues are of concern. Workplace hazards and safety concerns need to be identified along with ways to handle them effectively. For instance, this can include things like having all employees wear an identification card, requiring all employees to maintain a clean workspace or asking employees to use provided personal protective equipment (PPE) when necessary.

Train Management on All Safety Issues

The next step to ensuring that a work environment is a safe place is to train management on safety issues that pertain to the specific workplace. Some safety issues are more important to some workplaces than others. For instance, the workplace safety concerns at a wastewater plant would be somewhat different than those at a corporate office. Still, basic safety of people and equipment should be of most important concern no matter what type of environment it is.

Get Employees Educated and Involved

Getting employees involved in the safety programs is an excellent way of installing accountability and compliance. It is also a crucial part of any safety program. Encouraging workers to have safety committees, set safety goals and be a part of safety inspections are all excellent ways to get employees excited and interested in this issue. Employees should feel at ease communicating about safety with co-workers and supervisors.

Keep Training and Improving Your Program

There should always be ongoing safety training and education for employees about the importance of safety in the workplace. Safety issues can differ and grow over time, and the safety program needs to evolve as needs change. When safety policies are part of the daily routine, they become second nature.

Published by Catherine Williams

How to achieve Search Engine Marketing Targets

2009-02-03T17:13:00.000-08:00

Generally business enterprises don�t succeed in Internet due to lack of search engine marketing plan. In order to make your presence online you have to make certain that you have effective search engine marketing plan. This can be accomplished only when you have specified search engine marketing targets. Certain factors are required to be kept in mind for targeted search engine marketing compaign.

First of all you need to have understanding about basic SEO concepts. When you are lacking in this then your hope of achieving a search engine marketing compaign could end in a failure. Its only when you understand the basic SEO principles, you need to implement those techniques at your website.

When you are well versed with the SEO terms, you need to understand the market and the region for which you are promoting your website. Then looking into the basic theme of the website you need to constantly review and restructure your search engine marketing targets. You can also take the beneficial services of SEO professionals when it comes to achieve search engine marketing targets. If your enterprise wants to enjoy long term success then targeted search engine marketing should be more in the form of a comprehensive marketing plan.

Generally the search engine marketing tasks include finding out relevant keywords and search terms to optimize your website. People search a website on the basis of keywords. Add these keywords to your website. Then submit the site into search engines You can increase the link popularity through link exchange. Set up a traffic analyzer or log file analyzer to get visitor reports on your website.

Create and generate keyword reports, link accrued reports and visitor reports to review your site from time to time. You will be able to visualize your search engine marketing targets in this way and it would assist you in achieving first page placement in the search engine rankings.

Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. For Internet Marketing, Search Engine Optimization and Search Engine Marketing visit http://www.nddw.com/

Top 5 Reasons to Start Blogging for Your Business Now �and Why You Shouldn�t Wait

2009-02-03T17:07:00.000-08:00

Unless you�ve just come online and are new to the way business is done on the Internet, you know how important blogs are� or do you? Here are five reasons you should start a blog for your business now � or maybe a reminder of why it's important for you to take your business blog seriously.

1. A business blog is a sure-fire way to get found by people searching for your product or service. Search engines index blogs more frequently than static websites.
2. A blog shows your personality, your expertise, and your character; people will hire or buy from you when they feel they trust and like you.
3. A blog showcases your business in a way a website cannot, and is a fast way to get noticed by other people in your field, leading to joint ventures and affiliations.
4. A blog expands your global reach, pulling in qualified prospects you would never have reached before.
5. A blog allows you to interact with readers, get feedback, introduce them to your ideas, and builds relationships, creating customer evangelists who will spread the word about you.

In spite of these great marketing advantages that can result when publishing a blog, many business owners and entrepreneurs hesitate and procrastinate.

Why? Here are some common reasons:
- I won�t know what to write about
- I don�t want to share my personal life
- I don�t have time to learn another web application
- My children use blogs; my colleagues don�t
- Why would anyone want to read about my business?
- I�m not sure it will bring a sufficient return on investment

Many are mislead into thinking a blog is primarily a personal online diary, or for political rants, or for young adults and kids.

What we're advocating is a Business Blog: one used for creating relationships with prospects, showcasing your expertise, and making it easy for customers and clients to find you and your business.

When used by savvy professionals a business blog increases the likelihood of getting found on the Internet, and helps create credibility and trust like no other online tool.

Blogs are easy to learn, do not require tech skills, and cost only a few dollars a month. Most professionals can learn to set one up in a couple of hours. Writing and finding material to write about requires 20-40 minutes a day. Or, you can hire a professional to set a blog up for you and train you how to use it effectively for your business. Then you spend your time and energy writing short posts, or articles.

World-wide, there are over a billion people using the Internet and that number is growing rapidly. In the US, blog readers are more educated and spend more money online than do non-blog readers.

Does it makes sense to have a blog for your business? We may be biased, but based on our experience, blogs are a terrific tool to help you attract, engage, and inform an audience that wants what you've got. It's time to get started now.

Learn how to get your business found on the Web. Subscribe to The Blog Squad's ezine Savvy eBiz Tips at http://www.savvyebiztips.com and get your free white paper on how to overcome The Great Internet Marketing Challenge. Denise Wakeman & Patsi Krakoff are The Blog Squad and can be found online at http://www.blogsquad.biz

Understanding How Microsoft Excel Organizes To-be-charted Data

2009-02-03T17:05:00.000-08:00

To easily use Excel for charting, you need to learn three key terms: data points, data series, and data categories.

Data Points are the Basic Building Blocks

The individual values you plot in a chart are called data points. Because a chart visually represents one or more numeric values, data points are always values. Note, however, that most Excel formula results are also numeric, which means that you can also plot formulas. (Actually,

in this case, you�re really plotting the values that the formula calculates.)

Data Series Organize Data Points

The term data series refers to a collection of values that are all related�that are all part of the same set. That might sound complicated, but it�s really not. If you want to chart monthly interest rates over the last 10 years, that collection of interest-rate percentages is a data series.

If you want to plot advertising expenditures over the last 12 months, that collection of expense values is a data series.

Most charts you create will use more than one data series. For example, if you wanted to compare sales revenues of three competitors, each competitor�s sales revenues would probably constitute its own data series.

Suppose, for example, that you had an Excel worksheet with annual sales revenues for three fictitious companies: Anderson Company, Baker Incorporated, and Carson Corporation. The data points that show Andersen�s revenue would represent a data series. The data points that show Baker�s revenue would represent another data. And the data points that represent Carson�s would revenue represent still a third and final data series.

Data Categories Represent the Secondary View

The term data categories refers to the secondary view, or perspective, on to-be-charted data.

In a chart that plots annual sales revenues for three companies over a five-year time frame, each year�s collection of data points represents a data category. The collection of Year 1 data points represents the Year 1 data category. Similarly, the Year 2 data points represent the Year 2 data category. The same thing is true of the Year 3, Year 4, and Year 5 data points.

Rules of Thumb for Distinguishing Between Data Series and Data Categories

People commonly get confused about the differences between data series and data categories (in part because Microsoft�s product documentation typically hasn�t done a very good job of defining and distinguishing these two terms). You can use the following two rules of thumb to help distinguish between data series and data categories in your own Excel charts:

1. In general, if you look at a chart and ask, �What does this chart show,� every concise answer identifies a data series. In the case of a simple line chart that plots the fictitious sales revenue for three companies named Anderson, Baker and Carson, you might say something like, �Well, the chart shows Anderson�s revenue, Baker�s revenue, and Carson�s revenue.� Which is not a coincidence; charts show data series. Andersen�s revenue is a data series. And so is Baker�s revenue, and so is Carson�s revenue.

2. Any chart that shows how some value changes over time is a time-series chart. In any

time-series chart, the data categories will be some time interval, such as months or quarters

or years. For example, if a chart plots sales revenue over a five-year period

of time, the data categories are years.